The new generation of hotel bathroom dispensers: SMART CARE SYSTEM by ADA Cosmetics International
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The new generation of hotel bathroom dispensers: SMART CARE SYSTEM by ADA Cosmetics International
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Category: Europe - Industry economy
- Trends / Expert's advice
This is a press release selected by our editorial committee and published online for free on 2012-01-16
Environmental consciousness is very much ‘in’. But only if style and comfort are not short-changed. And, of course, the price has to be right, too. Smart Care System by hotel cosmetics manufacturer ADA Cosmetics International combines all the virtues of an intelligent dispenser solution.
ADA invented it – and that was 30 years ago: the very first and still successful dosing system for body care products in the hotel bathroom and spa area. Now, Europe’s leading producer of hotel cosmetics is introducing the second, patented dispenser generation to the market under the name SMART CARE SYSTEM.
The sum of modern dispensing systems
The new SMART CARE SYSTEM is a successful blend of contemporary product esthetics with a time-tested application technology, all in keeping with the ecological requirements of modern times. There is nothing contrived about the application flacon, just a low-key, straight-forward design and, at the same time, a poised sophistication. It integrates itself seamlessly into each individual bathroom ambiance. The ‚soft touch‘ surface of the slim flacon requires just one squeeze to provide the hotel guest with an appropriate dose of soap, body lotion or shower gel. And, thanks to the high tech valve in the transparent sealing cap, this technique works down to the very last drop; there are no drips and everything stays hygienically clean.
Individual Design
For the market launch, SMART CARE SYSTEM is filled with the aqua blue spa body care series ‘Hydro Basics’ from ADA. In addition, hoteliers can select from two ‘green-certified’ lines: ‘Eco by Green Culture’ with the EU’s eco-label and the Ecocert-certified ‘Floraluxe’. The 300 ml flacons come with a lightly frosted, semi-transparent or opaque surface, depending on which body care series has been selected. SMART CARE SYSTEM is also available in an elegant pale grey, filled with Bogner’s hotel cosmetics series, which ADA produces for the sportive fashion brand. Clients who prefer to project their individual identity can also incorporate their very own design ideas. ADA will customize all the elements, from the fragrance to the label, in order to match the new SMART CARE SYSTEM with the brand identity and the wishes of the client.
Smart and ‘green’
Whether it is a luxury hotel, a spa resort or an eco-conscious, aka ‘bio’, hotel, whoever selects SMART CARE SYSTEM is professing their commitment to sustainable products. Flacons and brackets are made from fully recyclable PP random, are free of cadmium, lead, mercury and CMR additives¹ and therefore comply with the regulations of the EU’s eco-label. When compared with smaller flacon sizes, the production process of the dispensers already saves 40% of materials. Further, the exact dosing ability makes guests’ consumption of body care products more efficient. All these points benefit the environment – and the budget. Costs can be reduced by between 30% and 50% compared with small doses.
And, incidentally, there also is a benefit to the hotel staff’s workload. SMART CARE SYSTEM is easy to mount anywhere on the wall. The plastic brackets, available in white, matt silver or glossy silver, are either self-adhesive or can be mounted with screws. The flacon itself can be exchanged in seconds. The strong, resilient material and the top grade workmanship guarantee a long-lasting functionality and safety. The manufacturer vouches for these qualities with his good name.
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