Aloft hotels debuts first hotel in Thailand with the opening of Aloft Bangkok-Sukhumvit 11
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Aloft hotels debuts first hotel in Thailand with the opening of Aloft Bangkok-Sukhumvit 11
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Category: Asia Pacific - Thailand - Industry economy
- Hotel opening
This is a press release selected by our editorial committee and published online for free on 2011-12-06
Aloft Bangkok-Sukhumvit 11 Brings Stylish and Affordable Accommodation for Next Generation of Travellers to the Heart of Bangkok’s Entertainment District
The heart of Bangkok beats a little faster today with the official opening of Aloft Bangkok - Sukhumvit 11. One of Starwood Hotels & Resorts Worldwide, Inc.’s (NYSE: HOT) newest brands, Aloft is for the modern and tech-savvy traveller looking for a vibrant, social experience. Aloft Bangkok - Sukhumvit 11 - the Aloft brand’s first hotel in Thailand - offers all that and more in a stylish setting all at an affordable price point.
“We’re excited to introduce the Aloft experience to sophisticated travellers coming to Bangkok,” said Brendan Daly, general manager of Aloft Bangkok - Sukhumvit 11. “The Aloft concept is a perfect fit for Bangkok’s Sukhumvit district - it’s fresh, stylish, urban and tech-forward. We are providing the perfect space for travelers to meet and connect on their adventures.”
“The debut of Aloft in Bangkok underscores the strength of the Starwood network and the power of the Aloft brand,” said Brian McGuinness, Senior Vice President, Speciality Select Brands for Starwood. “Aloft’s emphasis on high design combined with its tech-savvy features and social atmosphere translates globally and is attracting a growing group of loyal travellers. Aloft’s international expansion so early in the brand’s life cycle is unprecedented.”
Infused with the DNA of W Hotels, the 296-room Aloft Bangkok-Sukhumvit 11 caters to the modern traveller seeking an eclectic, unique experience. With urban-inspired design, Aloft guestrooms feature loft-like decor with soaring nine-foot ceilings, Aloft’s signature platform beds, oversized showerheads and BlissÓ Spa products. And, to maximize both work and play, each room offers free Wi-Fi and a plug n' play connectivity station for charging all electronics and syncing with the 42” LCD HDTV. Incorporating industrial design elements throughout the hotel, Aloft features a buzzing bar scene in the open lounge, a grab-and-go café, a full-service fitness center, and an outdoor swimming pool.
For Aloft, the goal is to re-imagine the hotel model by creating a concept that encourages guests to spend more time in public areas, using innovative and surprising materials to focus on smart design solutions. The free flowing energy throughout the hotel, modern design and mood lighting set the tone for a diverse and stylish destination, day and night. This being the first Aloft opened in Thailand, local architecture firm Hassel added customized touches to the space so it would blend with the local culture and market. As the hotel accommodates a plethora of business travellers, the hotel’s meeting space is a welcome feature. An additional exclusive amenity to this Aloft location is access to an all-day, full-service dining restaurant on site featuring fresh local seafood. Aloft Bangkok-Sukhumvit 11 will bring a refreshing change to the hotel scene in Bangkok.
What’s more? At Aloft, guests never stay out of touch. The hotel provides free Wi-Fi in all public areas, enabling guests to stay connected and share their experiences with their loved ones.
Aloft Bangkok - Sukhumvit 11 meets the needs of tomorrow’s traveller throughout their Bangkok visit, whether it’s for business or pleasure. re:fuel by Aloft is an easy option for travellers on-the-go, providing everything from light meals and healthy bites to mix & match munchies and dreamy delights, offered 24/7. At w xyz bar, guests can mingle with new friends over signature sips and a “snack-attack” menu, or get down on the dance floor while the resident DJ spins during one of many special music-theme nights. The re:mix lounge gives guests the option of a playful place or quiet space, where they can do everything from play a game of pool, sip a drink, enjoy free Wi-Fi and slip from day-to-night with lighting and music to switch up the mood. Fun perk - complimentary digital tablets will be available for patrons’ use while visiting the lounge and bar. And, also available for guests at Aloft is Crave - an all day restaurant conducive to a lively atmosphere featuring delicious lunch and dinner buffets offering local seafood and international favourites. The restaurant stocks over 3,000 bottles of wine from more than 250 labels in its wine cellar – available to order via digital menu tablets.
Need to burn off last night’s excesses? Drop into re:charge, Aloft’s full-service, 24/7 fitness centre with state-of-the art fitness and weight-training machines. Or, dive right in and enjoy Aloft’s outdoor swimming pool and adjacent kids pool. For business guests who want to enjoy a fun and productive experience, the hotel offers over 265 square meters of meeting space and pre-function area. Finally, Aloft’s guest can access to Bangkok’s trendiest clubs - Bed Supperclub and QBar for a-free entry.
Aloft Bangkok is situated on Sukhumvit 11, the epicentre of the city’s thriving Sukhumvit entertainment district. The hotel is an easy five-minute walk from the Nana BTS Skytrain stop with convenient access to world class shopping at the nearby Siam Paragon and the Emporium Shopping Centre. From European-style pubs to retro bars, the Sukhumvit District hums with endless nightlife, offering something for everyone. The neighbourhood’s diverse culinary options reflect the city's reputation as a cultural melting pot; the vast selection of food and dining vary from walk-up street stalls and casual cafes to some of Bangkok's finest restaurants. The bustling, buzzing Sukhumit region is conducive to Aloft Bangkok’s commitment of providing guests a complete social guest experience!
To celebrate its arrival, Aloft Bangkok – Sukhumvit 11 has unveiled its special opening rates. Under the chic campaign called ‘Style at a Steal’, Aloft offers savvy travellers a chance to experience Aloft Bangkok with attractive rates starting at only THB 2,111++ per room per night for a Chic room and THB 2,411++ per night for an Urban room. The special rates are inclusive of free unlimited hotel-wide and in-room broadband and wireless internet access, free shuttle Tuk Tuk from Nana BTS Skytrain station and Sukhumvit MRT Subway station, and free entry to Bangkok’s trendiest clubs - Bed Supperclub and QBar. Guests who stay two consecutive nights or more will receive a F&B voucher to enjoy at Crave restaurant.
About Aloft Hotels
With more than 55 hotels open in the three years since Aloft first arrived on the scene, Aloft has changed the hotel landscape offering style at a steal everywhere from Abu Dhabi and Baltimore to Dallas and Beijing and everywhere in between. For more information, please visit www.alofthotels.com.
Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, which offers a breakthrough policy of no blackout dates on Free Night Awards.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,071 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts.
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