The Eldon Luxury Suites Hotel Discovers Indulgence Outweighs Health with In-room Snacks (United States)
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The Eldon Luxury Suites Hotel Discovers Indulgence Outweighs Health with In-room Snacks (United States)
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Category: North America & West Indies / Carribean islands - United States - Industry economy
- Trends / Expert's advice
This is a press release selected by our editorial committee and published online for free on 2011-11-09
When The Eldon Luxury Suites Hotel opened in 2009, the operations team installed a variety of healthy snacks for guests’ purchase in each of the hotel’s 50 spacious suites. The Eldon, which is ideally located on L Street within walking distance to the White House, US Capitol and Washington DC’s world-renowned museums, considered the healthy snacks the most appropriate and desired in-room choice for business, government and consumer guests. They were also following the national trend toward healthier lifestyles.
The hotel increasingly found, however, that the healthy snacks simply didn’t sell well, or in some cases didn’t sell at all. Even when substituting selections, the property found that items expired before purchase, and a number of products had to be disposed of each month, creating waste and turning what should have been a profit center into a monthly loss.
“When we first started our snack bar line up at The Eldon,” said Vinh Nguyen, general manager. “we chose several healthy snack options which were packaged for the hotel. We had international trail mix with fruit and nuts, low sodium pretzel nuggets, etc.” Mr. Nguyen continued with, “a major problem we had with this line up, though, was that they were not selling in time before their shelf life expired.”
So, the operations team countered the national and global trend toward healthy eating, deciding a little personal indulgence might be just what guests wanted away from home and after a day of meetings, sightseeing or museum going.
“We reexamined the in-room products we were offering at The Eldon and their sell history, and started replacing select items with sweets,” stated Mr. Nguyen. “They sold like hotcakes. We now offer an in-room snack bar ranging from chocolate cappuccino bars, chocolate covered almonds, chocolate covered cherries, and chocolate chip cookies! Gummy bears are our number one selling snack!”
Though this may seem to counter current health trends, the items sell and sell at a fast pace, eliminating waste and adding to the hotel’s incidentals bottom line. “I believe at the end of the day, when guests are traveling and away from home, they prefer to indulge in some of life’s more innocent guilty pleasures -- through the in-room snack bar,” Nguyen concluded.
About The Eldon Luxury Suites
The Eldon Luxury Suites is situated in a circa 1926 building with restored exteriors and sophisticated new interiors. It is just 10 blocks from Lafayette Park and the White House and close to Ford Theatre, Chinatown, and the monuments and museums on the National Mall. It is easily accessible from I-395 off the Capital Beltway.
The Eldon Luxury Suites features 50 tastefully appointed and spacious one-two-and three bedroom suites supported with Four Star-quality service. Interiors include finishes such as amber-hued Birchwood walls, cabinets and millwork, neutral-toned granite floors as well as granite countertops, stainless appliances, luxurious side-jet-stream and rain showers, goose down comforters, custom furnishings, and original artwork throughout the property, including striking glass artworks commissioned by The Eldon Luxury Suites.
A home away from home for all travelers to Washington, DC, the property also offers guests luxury amenities and services, such as flat screen televisions, premium cable, free wireless Internet throughout, as well as the Penthouse work out facilities.
The Eldon Luxury Suites is located at 933 L Street NW, in the heart of Washington’s new downtown, near the Washington Convention Center, and Mt. Vernon Square Metro Station offering access to Reagan National Airport.
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