Like-To-Tweet: Ayana launches bonus resort credit for Facebook & Twitter fans (Indonesia)
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Like-To-Tweet: Ayana launches bonus resort credit for Facebook & Twitter fans (Indonesia)
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Category: Asia Pacific - Indonesia - Industry economy
- Trends / Expert's advice
This is a press release selected by our editorial committee and published online for free on 2011-09-30
In a move that signals the growing importance of social media in the hotel industry, AYANA Resort and Spa Bali has launched an exclusive offer for Facebook and Twitter fans, with a bonus resort credit for all bookings.
Valid until 30 June 2012, the 'LIKE-TO-TWEET' offer is priced from $219++/room/night and $666++/villa/night, with an additional resort credit of $50/room for bookings of less than three nights, and $100/room for bookings of three nights and more.
The hotel's General Manager, Charles de Foucault, said the package was a way of expressing gratitude to the resort's thousands of Facebook and Twitter fans for their support and loyalty. "As of September 2011, we had more than 12,600 Facebook fans, up from just 2,000 fans in 2009, and we wanted to thank those guests for making this personal connection with our brand," he said.
"More than any other form of online communications, social media forges a deeper relationship with our guests before, during and after their stay. We are able to respond to their queries, listen to their feedback, develop products to match their preferences, and keep them updated on new promotions, community projects and events," Charles continued. "It is critical to our branding, not only from a marketing standpoint but also from an operational perspective, as we leverage social media to enhance our service and products across all departments, from Rooms, Spa and Food & Beverage right through to Housekeeping and Reservations."
AYANA's Facebook and Twitter fans can book this offer online at www.ayanaresort.com or by email to reservation@ayanaresort.com, using the codeword 'LIKE-TO-TWEET'. To qualify, like AYANA at www.facebook.com/ayanaresort or www.twitter.com/ayanaresort.
About AYANA Resort and Spa
Named after a ‘place of refuge’ in Sanskrit, AYANA is perched on limestone cliffs up to 30 meters above the Indian Ocean near Jimbaran Bay on Bali’s south-western peninsula. The 77-hectare property enjoys majestic views and a secluded location across its 1.3 kilometer coastline, yet is just 15 minutes from Bali’s airport. The 368 guestrooms comprise 78 private pool villas and a 290-room hotel.
Resort highlights include the 22,000sqm Thermes Marins Thalasso spa with one of the world’s largest Aquatonic Seawater Therapy Pools and the Spa on the Rocks villas set amidst the Indian Ocean. There are five purpose-built wedding venues; the avant-garde Champa Garden for grand-scale events; four freshwater swimming pools including a children’s pool; a salt-water, infinity-edged Ocean Beach Pool at the cliff’s base, accessed via an inclinator; 12 dining venues; 18-hole golf putting course; tennis pavilion; jogging/cycling path; fitness center; children’s center; boutiques; comprehensive meeting facilities and business center; and resort-wide WIFI.
Awards include:
2011 & 2010 CONDE NAST TRAVELLER GOLD LIST
World’s Best Hotels and Resorts
2011 destinasian readers’ choice awards
#1 Resort Spa in Asia-Pacific
#2 Best Hotel in Bali
2010 CONDE NAST TRAVELLER READERS’ SPA AWARDS
#1 Spa in the World
2010 WORLD TRAVEL AWARDS
Asia’s Leading Luxury Resort
Asia’s Leading Luxury Villa (AYANA Villa)
About The West Paces Hotel Group
The West Paces Hotel Group based in Atlanta, Georgia, U.S.A. was founded in 2002 by legendary hotelier Horst Schulze. The principals of the company leverage unparalleled hospitality experience and a diverse track record of operating world-class hotels and resorts to create value through superior service at luxury, world-class properties and conference centers in gateway cities and high-profile resort destinations around the world.
In less than six years, West Paces successfully launched two hotel brands, Capella and Solis. Co-Chairman and Founder Horst Schulze has helped reshape concepts of luxury service throughout the hospitality and service industries. As chairman of West Paces Hotel Group, he has created the unparalleled Canon service standards introduced at AYANA.
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