Hilton Hotels & Resorts Races Through China With “The Amazing Race: China Rush Season II”
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Hilton Hotels & Resorts Races Through China With “The Amazing Race: China Rush Season II”
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Category: Asia Pacific - China
This is a press release selected by our editorial committee and published online for free on 2011-08-11
Hilton Hotels & Resorts continues to bring its "Stay Hilton Go Everywhere" story to more Chinese cities by joining force with reality competition series, The Amazing Race: China Rush Season II.
The Amazing Race: China Rush is a local version of the world famous series The Amazing Race produced by Shanghai Media Group and in association with Disney-ABC International Television Asia Pacific. Built upon the success enjoyed by the 12-episode reality show in 2010, the show is now in its second season featuring an exclusive hotel partnership with Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide.
The iconic hotel brand, which has more than 20 years of experience in China, is leveraging the program's travel theme to showcase its rapid expansion of city hotels and beach resorts across China. The Amazing Race: China Rush Season II began airing on Dragon TV and ICS August 7. Fans of the show will also be able to join in the viewers contest to win a stay in one of the eight Hilton Hotels & Resorts properties currently operating within China.
"This collaboration of TV sponsorship and content integration in China represents our increasing focus on remaining a relevant, leading brand within the local market," Dave Horton, global head, Hilton Hotels & Resorts, said. "The unique format of participants racing across the world is the perfect fit for our 'Stay Hilton, Go Everywhere' campaign. This series provides us a unique opportunity to showcase the myriad of Hilton destinations and experiences within China and reinforces our position as the ultimate choice for the world's leisure travelers."
In this season's race across China, contestants will be faced with Hilton-specific challenges where they find themselves subjected to the same demanding hospitality standards the brand maintains as a stylish, forward-thinking global industry leader. Racers who check in first at selected pit stops will also walk away with holiday stays at a Hilton hotel or resort.
Hilton Hotels & Resorts currently has 64 hotels in operation in Asia and more than 540 properties in 78 countries worldwide. In July, Hilton announced the global launch of Hilton Huanying, a tailored-made service and travel experience for Chinese travelers overseas available at participating hotels across Hilton Worldwide's 10 leading brands.
About Hilton Hotels & Resorts
One of the most recognized names in the industry, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader in hospitality. From inaugural balls and Hollywood award galas to business events and days to remember, Hilton is where the world makes history, closes the deal, toasts special occasions and gets away from it all. The flagship brand of Hilton Worldwide continues to build upon its legacy of innovation by developing products and services to meet the needs of tomorrow's savvy global travelers while more than 144,000 Team Members shape experiences in which every guest feels cared for, valued and respected. Today, the Hilton Hotels & Resorts portfolio includes more than 540 hotels in 78 countries and the brand remains synonymous with "hotel." Access the latest Hilton news at www.hiltonglobalmediacenter.com or begin your journey at www.hilton.com. Social media users can engage with Hilton at www.twitter.com/hiltononline, www.facebook.com/hilton and www.youtube.com/hilton. Hilton Hotels & Resorts is one of Hilton Worldwide’s ten market-leading brands.
About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 92 years, Hilton Worldwide has been offering business and leisure travellers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,750 hotels and 615,000 rooms in 84 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®.
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