Starwood to Debut Its Four Points by Sheraton Brand in Spain Later This Year
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Starwood to Debut Its Four Points by Sheraton Brand in Spain Later This Year
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Category: Europe - Spain - Industry economy
- Hotel projects
This is a press release selected by our editorial committee and published online for free on 2011-07-19
Four Points by Sheraton Barcelona Diagonal will Open this Fall
Ideally Located Near the Mediterranean, in the Heart of 22@, the City’s Innovation District
Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) has signed an agreement with Amrey Hotels S.L. to operate a Four Points Hotel in Barcelona. The Four Points by Sheraton Barcelona Diagonal will open this fall marking the entry of Starwood’s Four Points brand into Spain. Located in the buzzing district 22@ adjacent to the Mediterranean Sea and within less than 20 kilometres from Barcelona Airport, the Four Points by Sheraton Barcelona Diagonal will comprise 154 guest rooms, an all-day dining restaurant, a café, signature bar and fitness centre.
“We are delighted to further strengthen our partnership with Amrey as we debut our Four Points brand in Spain. This successful relationship goes back more than five years with our Le Meridien Ra Beach Hotel & Spa just outside of Barcelona”, said Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa and the Middle East. “Barcelona has always been a top destination for international travellers and a perfect market for our unique and compelling lifestyle brands. This agreement further underlines Starwood’s commitment to continued growth and investment in the city of Barcelona and throughout Spain.”
Enric Reyna Martínez, President of Amrey Group states, “We are very happy to expand our existing relationship with Starwood Hotels to introduce Four Points to Spain and we are sure this is a great business for both parties. Amrey Group and Starwood share common views on hospitality. Together, our goal is to offer guests the best branded hotel experience in the industry.”
The Four Points by Sheraton Barcelona Diagonal will feature all of the brand’s defining elements, including the signature Four Points by Sheraton Four Comfort bed, Best Brews™ local beer experience and free Wi-Fi in all public areas, reflecting the brand’s promise and insight into the needs of today’s traveller. The hotel will also offer three meeting room spaces, a pre-function area and a business centre.
The Four Points by Sheraton Barcelona Diagonal is located within 22@, known locally as Barcelona’s innovation district. The area was redeveloped and launched by the city of Barcelona in 2000 to become the centre for design, media and creative firms. Over time, the neighbourhood has also become a hub for residential developments, retail stores and shopping centres.
Starwood currently operates 15 hotels throughout Spain under six of its nine distinct brands. These hotels include the recently opened W Barcelona, the iconic Marqués de Riscal and the Hotel Alfonso XIII in Seville, the latter of which is currently undergoing a major renovation.
The Four Points by Sheraton Barcelona Diagonal hotel is a conversion of the existing Amrey Diagonal Hotel currently operated by Amrey Hotels S.L. The addition of this hotel to the Four Points portfolio following a renovation and re-branding process is part of Starwood’s strategic plan to convert key hotels throughout Europe, Africa and the Middle East.
About Four Points by Sheraton
Great Hotels. Great Rates: With 161 Four Points by Sheraton hotels in 25 countries, travelers can find the classic style, genuine service and timeless comfort they’re looking for with genuine service and great rates, all around the world from Santiago to Shanghai and Milan to Milwaukee, Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs. A recent $1 billion invested in renovations, conversions, and new-build hotels has made the brand stronger than ever. Four Points, like all brands within Starwood’s portfolio, is proud to offer the Starwood Preferred Guest® program, which offers a breakthrough policy of no blackout dates on Free Night Awards.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1051 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts.
About Amrey Hotels S.L.
Amrey Group was created 50 years ago focusing its activity in the real estate management, building and promotion of homes and multi-purpose buildings, as well as the leasing and management of owned hotels in Barcelona. The group is committed to offering clients quality, comfort and design, and this is applicable to both sides of its business: housing and hotels. Amrey professional team includes architecture, engineering and construction departments, involving a serious process of valuation of materials, sites, qualities and prices always aiming to exceed client’s satisfaction, through experience, devotion and professionalism.
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