Design Hotels™ Launches Made By Originals Website (Germany)
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Design Hotels™ Launches Made By Originals Website (Germany)
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Category: Europe - Germany
This is a press release selected by our editorial committee and published online for free on 2011-07-18
Design Hotels™ launches a new website, Made by Originals (www.MadeByOriginals.com) that pays tribute to the ‘Originals’ – the driving forces and creative spirits behind its member hotels. The online magazine takes readers on a journey into the worlds of these ‘Originals’. Image galleries, films and stories reveal the passion and inspirations that led them to create such one-of-a-kind hotel concepts. Individuals featured include hoteliers, architects, designers and other artists, who together make up the Design Hotels™ creative community.
Introducing Sir Terence Conran who transformed a neighborhood of East London with his Boundary hotel, now a hub for lovers of art, design and good food. “The art community” says Conran, “is an essential part of our identity amongst the locality. With these relationships we can offer our guests a rich experience of East London.” Blurring the boundaries between art, design and lifestyle, Carlos Couturier and Moises Micha believe that going local is the best way to penetrate a neighborhood. These Mexican entrepreneurs integrate the surroundings and local traditions into each of their projects, thus increasing the connection and intimacy between the neighborhood and guests. After expressing their deep affection for Mexico, they have moved on to new ground in New York City and, inspired by the rough Chelsea neighbourhood, created Hôtel Americano, opening in September 2011. “West Chelsea was the obvious neighborhood for our new hotel experience” says Carlos Couturier. “The tension created by garages, car shops, nightclubs, and art galleries on the same block had to be reflected in this project. We had to be rough and fun, but smart as well. Just like the surroundings.”
For those looking for insider tips from Singapore to Berlin, the travel guides section includes recommendations from the ‘Originals’ on the hot places to visit in their home cities. For instance, Loh Lik Peng, who’s behind Singapore’s New Majestic Hotel and Wanderlust shares his love for the city and recommends the live music venue TAB, the art space Tyler Print Institute and the restaurant Wild Rocket.
www.MadeByOriginals.com is produced by Design Hotels™ and is a content rich addition to the booking platform and the company’s main website www.DesignHotels.com. Integrating the latest technology into its browser for a fluid visual experience, this web magazine encourages users to trace the story of a member of Design Hotels™ from concept to creation.
ABOUT DESIGN HOTELS™
Design Hotels™ represents and markets a curated selection of more than 200 independent hotels in over 40 countries across the globe.
More than a collection of hotels, the company is a collection of stories. Each property reflects the ideas of a visionary hotelier, an "Original," someone with a passion for genuine hospitality, cultural authenticity, thought-provoking design and architecture. Each "Original" stands for the individual, aesthetic and service-driven experience that his or her hotel provides.
Founded by Claus Sendlinger in 1993, Design Hotels™ offers its members insightful travel industry knowledge, from feasibility studies and conceptual branding to market trend consultancy and international sales representation. The company has its headquarters in Berlin and branches in London, Barcelona, New York, Singapore and Perth.
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