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Luxury experiences in China

Luxury experiences in China

Category: Asia Pacific - China - Industry economy - Figures / Studies
This is a press release selected by our editorial committee and published online for free on 2011-07-06


This report highlights consumption trends and key drivers for the growing luxury goods market in China.

China's role in the global luxury market grows more significant each year, a trend driven by heightened brand awareness and a desire for brand affiliation, increasing consumer wealth and a continued confidence in future economic prospects. This report examines evolving consumer trends and the compelling growth opportunities this booming market offers international brands.

Evolving trends and preferences of China’s luxury consumers
The role of digital media in marketing luxury goods
The rise of connoisseurship and preference for brands from certain countries and regions
The tax implications and entry strategies for luxury brands entering China

For full press release click on the link below



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