Omni Hotels & Resorts Launches Lodging's First Fully Integrated Facebook Booking Tool (United States)
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Omni Hotels & Resorts Launches Lodging's First Fully Integrated Facebook Booking Tool (United States)
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Category: North America & West Indies / Carribean islands - United States
This is a press release selected by our editorial committee and published online for free on 2011-05-04
Luxury Hotel Brand Gives Guests another Great Reason to be a Fan!
Omni Hotels & Resorts officially launched a brand-wide Facebook reservations tool today which enables brand fans and others to book and confirm a reservation without ever leaving the Omni Facebook wall. Fans are able to shop Omni properties and secure their stay, all while logged onto the top social networking site. Visitors will also be able to have a live chat with an Omni reservations agent while on Facebook to address any questions they may have while booking a room.
Once a reservation is made through Facebook, guests will receive their usual confirmation information via email and members of the Select Guest loyalty program are able to view the reservation through their online profile, including via mobile applications.
This is the first fully integrated Facebook booking tool among all major hospitality brands and is the latest example of Omni Hotels & Resorts aggressively adapting to the evolving digital landscape. In 2003, it became the first luxury hotel brand in the U.S. to offer complimentary Wi-Fi access in guest rooms for members of its Select Guest loyalty program and in public spaces. In 2007, the brand introduced ORION from GBCblue, an online ordering system allowing guests to take care of a variety of needs, including room service orders, without ever looking away from their smart phone or laptop. Omni was also among the first to launch online check-in (2007), and a variety of mobile tools (2009), including Apple and BlackBerry apps.
"We wanted to make this process truly turnkey for travelers wherever they want to book a reservation," said Tom Santora, chief marketing officer of Omni Hotels & Resorts. "Our new Facebook tool gives guests another level of ease and convenience."
About Omni Hotels & Resorts
Omni Hotels & Resorts creates genuine, authentic guest experiences that take guests on "A Total Departure" to 50 distinct luxury hotels and resorts in leading business gateways and leisure destinations across North America. From exceptional golf and spa retreats to dynamic business settings, each Omni showcases the local flavor of the destination while featuring four-diamond services, signature restaurants, Wi-Fi connectivity and unique wellness options. Known for its award-winning, personalized service, Omni leaves a lasting impression with every customer interaction, with a heightened level of recognition and rewards delivered through its Select Guest loyalty program and the company's "Power of One" associate empowerment program. The brand is frequently recognized by top consumer research organizations such as J.D. Power and Associates, which ranked Omni as "Highest in Guest Satisfaction Among Upscale Hotel Chains" in its 2010 North America Hotel Guest Satisfaction Index Study(SM).
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