ILTM Asia launches exclusive Luxury Travel Education Programme (China)
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ILTM Asia launches exclusive Luxury Travel Education Programme (China)
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Category: Asia Pacific - China
This is a press release selected by our editorial committee and published online for free on 2011-04-07
13 – 16 June, Shanghai, www.iltm.net/asia
Responding to the demand for the global luxury travel industry to understand the Asia-Pacific region’s many differing cultures and specific luxury travel demands, ILTM (International Luxury Travel Market) will introduce a new Education Programme to be launched at ILTM Asia (13 – 16 June 2011).
ILTM Asia organisers have invited a number of key travel influencers to give an exclusive insight into buyer behaviour and values in terms of destinations, experiences, properties and service across four important outbound Asia-Pacific markets – India, Japan, China and Australia. Each specific seminar will help suppliers truly understand the demands of luxury travellers from each country.
In addition, the event will host three supplier led seminars giving exclusive advice on how to sell different products: Spa and Wellness programmes – responding to the luxury traveller’s search for ‘self-fulfilment’ and ‘self-improvement’ experiences; Authentic and Sustainable Travel – exploring those who work closely with their local communities, offering real and indigenous experiences; and Luxury Cruises – assessing emerging destinations, itineraries, new ships and onboard experiences.
There will also be a session for both buyers and suppliers on the role of Online and Social Media in the luxury travel sector and how luxury travel brands can effectively use this vital medium, whilst maintaining their core luxury values.
Debbie Joslin, ILTM Exhibition Director commented: “The level of expansion across the Asia-Pacific region, together with the relative youth of many of the specific markets, has created an even more significant leading role for ILTM Asia to provide vital educational information. The event is pivotal in providing an insight into the luxury travel patterns of elite travellers from each of the Asia-Pacific regions – our new Education Programme will facilitate an even more exclusive insight into specific cultures and countries.”
ILTM Asia approved buyers and exhibitors will be invited to register during the appointment preference selections. Now in its fifth year, ILTM Asia invites the world’s definitive collection of luxury experiences and prestigious luxury travel products to meet with 400 of the most discerning buyers of luxury travel from the Asia-Pacific region.
The ILTM Asia Ultratravel Forum which immediately follows the Education Programme on Monday 13 June will also reveal the findings of ILTM’s global research project ‘The Future of Luxury Travel – A Global Trends Report’ in addition to hosting a high level panel discussion which will address ‘Is the Asian Luxury Traveller dictated by culture, wealth or both?’, hosted by journalist and ex CNN Asia anchor Michelle Han. Confirmed panellists include hotelier and restaurateur Loh Lik Peng; Paul Dickinson, Sales & Marketing Director of Virgin Atlantic; Steve Odell, Senior Vice-President of Silversea Cruises; and Managing Director of Taj Hotels & Resorts, Raymond Bickson.
The ILTM Asia Education Programme takes place on Monday 13 June from 3 – 4.40pm at The Portman Ritz Carlton in Shanghai. ILTM Asia continues from 14 – 16 June inclusively at the adjacent Shanghai Exhibition Centre. For further information, please see www.iltm.net/asia.
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