The Venetian and the Palazzo Las Vegas Enhance Guest Experience With New Mobile Sites (United States)
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The Venetian and the Palazzo Las Vegas Enhance Guest Experience With New Mobile Sites (United States)
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Category: North America & West Indies / Carribean islands - United States
This is a press release selected by our editorial committee and published online for free on 2011-03-28
The Venetian Resort - Hotel - Casino® and The Palazzo Las Vegas® have rolled out two new mobile web sites to enhance the guest experience. The mobile sites provide users with useful information including hours of operation, contact information and click-to-call abilities to make dining, suite or entertainment reservations.
"We are excited to provide our guests a unique way to experience the opulence of two of Las Vegas' most luxurious resorts in the palm of their hand," said John Celona, corporate executive director of eCommerce of The Venetian and The Palazzo. "The new mobile sites allow our guests access to instant information by the click of a button."
The Venetian and The Palazzo have partnered with long-time e-mail partner, CheetahMail, an entity of Experian Marketing Services, and iLoop Mobile, the industry's leading mobile platform provider, to create this innovative mobile experience. The mobile sites, which give users a first-hand glance into the luxury amenities of the resorts, were carefully designed for optimization across a wide variety of handsets.
Along with the mobile sites, The Venetian and The Palazzo are developing mobile texting (SMS) initiatives as part of a multi-faceted mobile strategy. The SMS opt-in group will provide ongoing touch point with customers to offer information and promotions accessible anytime, anywhere.
With the new mobile websites, the resorts now offer an optimized experience to view a full website on any Internet enabled mobile device. With a clean and polished mobile site design, the site offers an easy to use interface to explore The Venetian and The Palazzo's Grazie rewards programs, suite accommodations, entertainment venues and dining options.
Statements in this press release, which are not historical facts, are "forward looking" statements that are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve a number of risks, uncertainties or other factors beyond the Company's control, which may cause material differences in actual results, performance or other expectations. These factors include, but are not limited to general economic conditions, competition, new ventures, government regulation, legalization of gaming, interest rates, future terrorist acts, insurance, and other factors detailed in the reports filed by Las Vegas Sands Corp. with the Securities and Exchange Commission.
ABOUT THE PALAZZO LAS VEGAS®
With more than 3,000 expansive suites, luxury shopping ,world-class dining and entertainment, the $1.9 billion, Silver LEED®(Leadership in Energy and Environmental Design)-certified Palazzo Las Vegas literally takes luxury to new heights. Ranked first among Las Vegas Hotels in Travel + Leisure "World's Best Awards 2010," the AAA Five Diamond and Forbes Travel Guide Four Star-Award winning property is highlighted by a flagship 85,000-square-foot Barneys New York. The Shoppes at The Palazzo feature more than 60 luxury boutiques, including 20 remarkable stores and couture brands making their Las Vegas debuts at The Palazzo, including Chloé, Tory Burch, Christian Louboutin, Diane von Furstenberg, Van Cleef & Arpels, Catherine Malandrino and Anya Hindmarch. The all-suite resort offers plush and opulent suite accommodations ranging from a Luxury Suite at an unprecedented 720 square feet to the 8,000-square-foot Chairman suite with private terraces and plunge pools. The Palazzo also offers a variety of cuisines from a collection of award-winning chefs such as Carnevino by Mario Batali, CUT by Wolfgang Puck and Table 10 by Emeril Lagasse. Other unique offerings include the Tony Award-winning Broadway musical, "Jersey Boys;" the chic dining and nightlife hotspot, LAVO; the world's largest Canyon Ranch SpaClub; the ultimate sports bar, sportsbook and restaurant on the Strip, Lagasse's Stadium; and Prestige at The Palazzo -- an exclusive space designed to offer the sophisticated traveler an elevated level of services and amenities including private champagne check in, packing and unpacking services, exclusive bath and pillow menus, complimentary cocktail reception and more.
ABOUT THE VENETIAN LAS VEGAS
The Venetian Resort-Hotel-Casino, the largest property in the country to receive AAA's Five Diamond and the coveted Forbes Travel Guide Four Star awards, is one of the world's most luxurious LEED®-EB Gold (Leadership in Energy and Environmental Design)-certified resort and convention destinations. Re-creating Venice's legendary landmarks, the resort offers unmatched service and quality for leisure and corporate guests. With suites ranging from a standard 650-square-foot Luxury Suite to the luxurious 10,000-square-foot Chairman Suite, the all-suite resort boasts more than 4,000 of Las Vegas' most lavish suite accommodations. Located in the heart of the Las Vegas Strip, The Venetian features The Grand Canal Shoppes, an indoor streetscape complete with gondolas and singing gondoliers, the Canyon Ranch SpaClub, world-class gaming, exquisite restaurants, and a wide variety of Las Vegas shows such as "Phantom-The Las Vegas Spectacular," "Blue Man Group," David Spade, Rita Rudner and Joan Rivers on its premises, as well as extensive convention and corporate services.
ABOUT GRAZIE
Grazie, the premier loyalty program that rewards guests of The Venetian and The Palazzo for staying in the resorts' suites, dining at the restaurants, shopping at the boutiques, and gaming in the casinos. The points earned as a loyal guest of The Venetian and The Palazzo entitle members to extraordinary benefits and rewards including cash back, promo credits and Discover gift cards redeemable at select retail outlets at both The Venetian and The Palazzo. Guests will enjoy the services and amenities available at two world class resorts with the ease and usability of just one card and one program. Grazie offers three levels of membership, Grazie, Gold and Platinum. A guest's membership level determines the rate at which points are earned and the higher the level, the faster points are earned.
ABOUT iLOOP MOBILE
As the leading mobile marketing service organization, iLoop Mobile offers brands, agencies and media companies access to the world's best mobile platform and the industry expertise to go with it. Our core values are an unwavering commitment to our customers, an unshakeable commitment to innovation and an on-going commitment to educating the mobile marketplace. iLoop Mobile's solutions include SMS/MMS marketing and messaging initiatives, mobile coupons point of sale integration, digital CRM mobile messaging, location based services and targeting, mobile internet sites, mobile content delivery, and APIs that permit a wide range of other mobile services. iLoop Mobile offers its solutions platform as a self-service SaaS (software as a service) license with strategic professional services when needed.
ABOUT EXPERIAN MARKETING SERVICES
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
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