Brighter future for planet is the goal as W Taipei goes dark for Earth Hour 2011 (Taiwan)
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Brighter future for planet is the goal as W Taipei goes dark for Earth Hour 2011 (Taiwan)
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Category: Asia Pacific - Taiwan
This is a press release selected by our editorial committee and published online for free on 2011-03-24
For Third Year, Starwood Hotels and Resorts Around the Globe Join Together to Mark Environmental Awareness Event
W Taipei to Stage Earth Hour in the Dark and Offer Special Fabulously Green Room Package
By spending an hour in the dark next week, W Taipei will join millions around the world to send a powerful message about a brighter future for the planet.
W Taipei will turn off its lights in observance of Earth Hour, the global environmental awareness event created by the World Wildlife Fund (WWF). Last year, Earth Hour 2010 became the biggest Earth Hour ever. A record 128 countries and territories joined the global display of climate action. Iconic buildings and landmarks from Asia Pacific to Europe and Africa to the Americas switched off. People across the world from all walks of life turned off their lights and came together in celebration and contemplation of the one thing we all have in common – our planet.
To underscore parent Starwood Hotels & Resorts Worldwide, Inc.’s (NYSE: HOT) dedication to environmental sustainability, W Taipei will also share other energy-saving measures during Earth Hour, March 26 at 8:30 p.m. local time. Among them: Turning off exterior signage lighting; dimming or turning off non-essential interior lighting; using candlelight in appropriate public areas such as restaurants and bars; using in-room television messages to inform guests about Earth Hour observances; and encouraging guests to change linens less frequently.
In honor of Earth Hour, W Taipei will also offer a Fabulously Green room package, starting from March 26 through June 26, 2011. The Fabulously Green room package will include an automatic upgrade from a Wonderful room to a Fabulous room that has green calming natural décor. The package will also include all the necessities to practice green living this Earth Day and beyond, including a reusable W Shopping Bag and a Takeaway Coffee Mug with “Wake you up before you gogo” coffee. Guest will also be welcomed with a bottle of Pol Roger champagne and directions to make a decorative champagne chair out of the wire cage surrounding the cork, encouraging the reuse of everyday waste. The Fabulously Green package starts from TWD 9,900.
Earth Hour is drawing strong support from Starwood hotels around the globe. Last year, unlit hotels offered striking visual imagery that provided an apt symbol of Earth Hour. This year will mark Starwood’s third annual participation in Earth Hour, making it one of the biggest worldwide companies to make a global statement with a voluntary hour of darkness.
About W Taipei
Rising 31 floors, W Taipei is the only hotel in Taipei with a panoramic vista of the energetic Xinyi district. Designed by London-based G.A. Design International Ltd, W Taipei’s 405 guestrooms and suites are among the largest of Taipei’s luxury hotels, each a private sanctuary with spectacular urban views.
W Taipei guests can relax and indulge with the signature W Bed with 350-thread-count linens, Bliss® Spa amenities, W Taipei’s tempting Munchie Box, a premium-stocked mini bar, plush bathrobes, separate bathtub and rainforest shower, and in-room safe. W Taipei will be Taiwan’s newest scene to be seen at, with an electric assortment of signature restaurants and lounges, exclusive W Happenings and DJ mastery, W The Store, and an array of foodie favorites from around the world. The Kitchen Table tantalizes with a broad menu of spicy and aromatic tandoor dishes, wood-fired pizzas, stylish salads, succulent seafood and grill dishes. Outside on the WET sky deck, al fresco dining means an urban barbecue overlooking Taipei’s Technicolor city lights. On the 31st floor is W brand’s Cantonese restaurant, Yen, making its debut with a slick bar for sipping and flirting plus delicate dim sum, sensational seafood, signature soups, tantalizing desserts -- and five private dining rooms for more intimate affairs.
About Earth Hour
Earth Hour is a global grassroots movement encouraging individuals, businesses and governments around the world to take positive actions for the environment, and celebrating their commitment to the planet by switching off their lights for one designated hour.
The highlight of Earth Hour 2011 will see the world’s most iconic landmarks go dark for one designated hour, as hundreds of millions of people transcend race, religion, culture, society, generation and geography, switching off their lights in a global celebration of their commitment to protect the one thing that unites us all – the planet. Earth Hour 2011 will take place on Saturday 26 March at 8.30PM (local time). More at earthhour.org.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and ElementSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts.
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