Omni Hotels & Resorts Selects Affect Strategies for B2B Social Media Services
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Omni Hotels & Resorts Selects Affect Strategies for B2B Social Media Services
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2011-01-19
Affect Strategies Collaborates with AvreaFoster to Deliver an Integrated Marketing Program Targeting Meeting and Event Planners
Affect Strategies, a strategic marketing and social media firm, has been selected by Omni Hotels & Resorts to develop and execute a social media strategy that will engage meeting and event planners to drive group sales and events across the luxury hotel brand. The social media campaign is part of an integrated marketing effort managed by AvreaFoster, Omni’s advertising agency of record.
Affect Strategies was tapped by Omni and AvreaFoster for the agency’s proven track record of executing results-driven social media campaigns for business-to-business companies that directly support marketing and sales objectives. By integrating Affect's social media program with AvreaFoster's strategic media strategy, Affect’s program maximizes the impact of the campaign.
“Social media is often neglected by hotels and resorts for meetings and events,” said Tom Santora, chief marketing officer and senior vice president, sales at Omni Hotels & Resorts. “Omni has been successful in building a strong social following in the leisure travel market, and we saw an opportunity to expand our efforts to create dedicated social media presences for meeting and event planners.”
“Omni already has a loyal fan base of meeting planners who have experienced first-hand the incredible service their guests receive when attending an Omni-hosted event,” said Leslie Campisi, vice president and partner at Affect Strategies. “We saw an opportunity to reach out directly to Omni’s existing champions and to communicate with meeting and event planners that had yet to book an engagement with Omni. By providing these audiences with valuable content, we hope to build and strengthen Omni’s relationships with meeting planners.”
As Omni’s social media agency for meeting and event planner outreach, Affect develops and manages Omni identities on social media platforms including Facebook and Twitter. Additionally, Affect has spearheaded a proactive blog commenting program to provide resources and content to industry bloggers and journalists and their readers. Campaign results are being actively measured and tracked to ensure that efforts are impacting Omni group sales and driving thought leadership and brand awareness among this niche market.
About Omni Hotels & Resorts
Omni Hotels & Resorts creates genuine, authentic guest experiences that take guests on “A Total Departure” to 47 distinct luxury hotels and resorts in leading business gateways and leisure destinations across North America. From exceptional golf and spa retreats to dynamic business settings, each Omni showcases the local flavor of the destination while featuring four-diamond services, signature restaurants, Wi-Fi connectivity and unique wellness options. Known for its award-winning, personalized service, Omni leaves a lasting impression with every customer interaction, with a heightened level of recognition and rewards delivered through its Select Guest loyalty program and the company’s “Power of One” associate empowerment program.
About Affect Strategies
Affect Strategies is a public relations, strategic marketing and social media firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect Strategies has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek.
About AvreaFoster
AvreaFoster was founded in 1991 with one goal in mind: to create intelligent communications in an environment that values hard work, smart thinking, and client collaboration. Today, AvreaFoster serves primarily business-to-business clients through strategy-based, integrated marketing solutions that feature relevant creative and deliver real results. AvreaFoster offers a complete suite of marketing solutions — from strategy, messaging and brand development to the creation of advertising, collateral, and digital. AvreaFoster is part of the Omnicom Group (NYSE: OMC), a strategic holding company that manages a portfolio of global marketing leaders. AvreaFoster’s client roster includes Regus, Expedia, Concentra, IBM, Medical City, Associa, Luma Vue, Alliance Data, Chase Paymentech, e+CancerCare, Southwest Airlines, and Omni Hotels and Resorts.
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