Sol Meliá announces strategic partnership with Reviewpro to manage the group’s online reputation
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Sol Meliá announces strategic partnership with Reviewpro to manage the group’s online reputation
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2011-01-07
Sol Meliá, the leading hotel chain in Spain and industry benchmark in technology innovation and web 2.0 has completed its first year of using ReviewPro to manage its online reputation both on a corporate and a brand level.
The company uses ReviewPro, the market leader in online reputation management for hotels, to track, monitor and control all information and online reviews across the web, with the goal to proactively manage their online reputation and to drive improvements in operations, sales and marketing and service. Sol Meliá has integrated the analytics, business intelligence, competitive benchmarking and reporting into its management processes and performance tracking.
According to Luis del Olmo, Executive Vice President and Chief Marketing Officer of Sol Meliá, “the online reputation of each of our brands is a key success indicator for us. Online reviews not only give us insights into our daily operations, they also directly influence our revenue and profitability. ReviewPro enables us to manage our online reputation both on a brand basis as well as on an individual hotel basis to a level of detail that was not previously possible.”
RJ Friedlander, Chief Executive Officer of ReviewPro, comments: “We are very pleased to renew our relationship with Sol Meliá and are thrilled to be able to help and contribute to the improved results of the group. We have developed many new product features as a result of the close collaboration with Sol Meliá and we are looking forward to continuing this partnership for many years to come.”
Sol Meliá uses ReviewPro’s Global Review IndexTM (GRI) and Department Indexes to track its own performance as well as that of its competitors on a monthly basis. The GRI is a proprietary algorithm ReviewPro developed to enable hotels to know their current quality score, track their performance over time and compare themselves to their competitors or to other hotels within their chain with a single index. Sol Meliá has also utilized Global Review IndexTM data in combination with historic pricing data for individual hotels to optimize its future pricing strategy.
According to the hotel chain, the experience from this first year of collaboration “showed the positive reputation of all its brands in different social networks, with all brands ranking above their respective competing brands, especially the brand Innside with a GRI of 85% and Paradisus with 84%. Additionally, it is important to note the positive ratings in the areas of cleanliness, reception and location at a corporate level.
About Sol Meliá
Founded in 1956 in Palma de Mallorca (Spain), Sol Melia is one of the largest resort hotel companies in the world, as well as Spanish market leader in both the leisure and in business. It currently has more than 300 hotels in 26 countries on 4 continents under its brands: Gran Meliá, Meliá, ME by Meliá, Innside by Meliá, Tryp, Sol, Paradisus y Sol Meliá Vacation Club.
About ReviewPro
Based in Barcelona, Spain, ReviewPro offers the most complete global solution for online reputation and social media management for the hotel sector. The company offers hoteliers a web based analytical tool that enables them to know everything that is being said about their properties online and to effectively manage the improvement process. By providing invaluable analysis, business intelligence, competitive benchmarking and reporting functionality, ReviewPro gives hotels the means to improve guest satisfaction and maximize direct reservations and online distribution revenue as well as increase market share.
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