Choice Hotels Launches 2nd Song for Innovative Music Initiative to Support Nonprofit Causes and Musicians
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Choice Hotels Launches 2nd Song for Innovative Music Initiative to Support Nonprofit Causes and Musicians
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2010-10-21
'Promise of Hope' Now Available for Free Download at ChoiceHotels.com
Choice Hotels International, Inc. (NYSE: CHH) has experienced quick growth and awareness of the newly launched Choice Hotels Music - an innovative new music initiative designed to give artists the rare opportunity to deliver their music to millions of consumers and retain ownership of their works while, at the same time, drive donations from Choice Hotels to leading non-profit organizations.
As part of Choice Hotels Music, Choice Hotels International produces original music and offers consumers the chance to download these songs for a limited time for free at ChoiceHotels.com. With each download (up to 10,000), a financial donation will be made to a featured cause or charity. Choice Hotels Music has already begun producing ten songs that will be matched to appropriate charities, providing aid to a wide range of worthy causes--and plans to produce more songs on an ongoing basis.
After much success from Choice Hotels Music's first song launch, "My Brother's Keeper" - downloaded more than 10,000 times - Choice Hotels International has launched the latest song, "Promise of Hope." Composed and performed by Dan Chadburn, "Promise of Hope" is a stirring improvisation dedicated to hope, spirit, and creativity of young musicians, such as those supported through Boys & Girls Clubs' of Greater Washington Teen Arts Performance (TAP), ICON Talent Showcase programs and the Boys & Girls Club of Metropolitan Baltimore. Every time this song is downloaded during the months of October and November, Choice will donate $1 (up to $10,000) to these Boys & Girls Clubs Chapters to support these innovative programs that impact the youth who need us most.
Boys & Girls Clubs continue to be the largest provider of after-school programming. With an increasing number of children at home with no adult or supervision, Boys & Girls Clubs have made it their mission to both promote and enhance the development of boys and girls by giving them a safe place to learn and grow, while instilling a sense of belonging and usefulness in their lives.
The Choice Hotels Music initiative enables Choice Hotels to pursue its philanthropic causes and promote its brands while leveraging and maximizing the power of its customer database, its vast marketing and distribution system, and its leading online presence and eMarketing strategies.
To download "Promise of Hope" for free from October 15 through November 30 and help support Boys & Girls Clubs' efforts, visit ChoiceHotelsmusic.com.
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