A Star is Born at Aloft: California Singer-Songwriter Adrian Bourgeois Wins "Project: Aloft Star" Competition (United States)
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A Star is Born at Aloft: California Singer-Songwriter Adrian Bourgeois Wins "Project: Aloft Star" Competition (United States)
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Category: North America & West Indies / Carribean islands - United States
This is a press release selected by our editorial committee and published online for free on 2010-09-30
Project: Aloft Star Is First Music Artist Discovery Program Powered by a Hotel Brand
The votes are in: Sacramento, CA singer-songwriter Adrian Bourgeois has topped the list of acts to win Project: Aloft Star, the musical artist talent search created by Aloft Hotels that has created major buzz among music fans. New Orleans crooner Jake Smith was named runner-up.
Aloft(R) is the much-talked about style-at-a-steal brand from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT).
Bourgeois, whose "complex and lovely" songs "bring to mind a time when songwriters flooded the airwaves and all was well" (Pop-Rock Candy Mountain), will make a dream debut at "Live in the Vineyard," a twice-yearly, three-day music, wine and food showcase in California's Napa Valley, also presented by Aloft. With some of the music industry's top moguls as his audience, Bourgeois will share the stage with stars like KT Tunstall, Zac Brown Band, and James Blunt.
An Aloft-sponsored tour will follow to give Bourgeois, 23, the opportunity to rock Aloft hotels across the United States.
Launched in June 2010, Project: Aloft Star solicited artist music videos on Facebook (Facebook.com/AloftHotels, RockOut&Win tab). Aspiring "Aloft Stars" submitted a video of an acoustic performance of original material. The top three finalists were chosen based on a combination of votes from Aloft Facebook fans and judging criteria from Aloft insiders and Live in the Vineyard organizers.
Project: Aloft Star generated nearly 5,000 fan votes and hundreds of comments for submissions from around the world. "Aloft has been a launchpad for fresh thinking in our industry, so acting as a launchpad for other creative endeavors makes a lot of sense," said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "The Aloft guest is always on the lookout for what's new, and I think they appreciate that we're their partner in the discovery process."
Project: Aloft Star is just the latest musical riff from Aloft. Aloft properties also serve as concert venues for Live in the Vineyard artists who rock it up close and personal with hotel guests and locals alike through a series of "Live at Aloft Hotels" (http://www.liveatalofthotels.com) events, throughout the year. Previous Live in the Vineyard artists have included Macy Gray, Colbie Caillat, Train and Melissa Etheridge.
Aloft is the 2010 presenting sponsor for Live in the Vineyard (http://www.liveinthevineyard.com), currently in its third year and held every April and November.
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