The Cosmopolitan of Las Vegas Announces Partnership With Marriott International's Autograph Collection (United States)
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The Cosmopolitan of Las Vegas Announces Partnership With Marriott International's Autograph Collection (United States)
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Category: North America & West Indies / Carribean islands - United States - Industry economy
- New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2010-08-26
Agreement will provide The Cosmopolitan access to one of the World's Largest Retail Websites
The Cosmopolitan of Las Vegas, opening December 15, 2010, announced today that they have entered into a distribution agreement with the Autograph Collection, Marriott International, Inc.'s (NYSE: MAR) portfolio of upper-upscale and luxury independent hotels and resorts. The Cosmopolitan of Las Vegas, a design-focused independent luxury brand, will be the Autograph Collection's first member resort in Las Vegas. The partnership will provide The Cosmopolitan of Las Vegas access to one of the largest databases in the hospitality industry, while offering strong and established relationships in the group and convention markets.
"This opportunity creates a powerful partnership for The Cosmopolitan and the Autograph Collection by aligning interests, broadening market share and driving growth. This platform enables us to build an iconic luxury brand at the heart of the Las Vegas Strip while simultaneously leveraging the 7th largest retail website in the world. The partnership also provides the Autograph Collection entry into the Las Vegas market," commented John Unwin, Chief Executive Officer, The Cosmopolitan of Las Vegas.
The Cosmopolitan of Las Vegas will introduce a new category in the Autograph Collection and will be the brand's largest property as well as the first casino resort. With an innovative perspective on luxury in the Las Vegas market, The Cosmopolitan of Las Vegas will be in good company with other Marriott brands including Ritz-Carlton, known for service and luxury, as well as EDITION, Marriott's new lifestyle brand developed with Ian Schrager.
Through this partnership, The Cosmopolitan of Las Vegas will benefit from full participation in the award-winning Marriott Rewards® guest loyalty program, which drives customers in the leisure, corporate and group markets. In addition, as part of the Marriott family of brands, The Cosmopolitan will also be featured as a partner hotel on The Ritz-Carlton website.
"Marriott has been looking for some time for an iconic property in the heart of the Las Vegas Strip and The Cosmopolitan exceeds our expectations for inspiring design, luxurious rooms and meeting space that will draw the world's top customers year-round," said J.W. Marriott, Jr., Chairman and CEO, Marriott International. "We're very excited to be working with The Cosmopolitan's ownership group and seasoned management team to raise the bar on the Las Vegas experience. Our new Autograph Collection delivers the power of our world-class sales engines while promoting the independence of The Cosmopolitan brand."
Situated at the heart of the Las Vegas Strip, The Cosmopolitan of Las Vegas is located at 3708 Las Vegas Blvd. South directly between CityCenter and Bellagio. The resort's uniquely vertical multi-tower design offers spectacular views of the vibrant city. The new 2,995-room resort features oversized residential-style living spaces with expansive, one-of-a-kind private terraces. The Cosmopolitan's luxurious resort amenities include a 100,000 square foot casino; unique and eclectic boutiques; Sahra Spa & Hammam; three unique pool experiences; multi-level integrated nightclubs and 150,000 square feet of state-of-the-art convention and meeting space. Signature restaurants include: Blue Ribbon Sushi Bar & Grill by restaurateurs Bruce and Eric Bromberg; Comme Ca by Los Angeles Chef David Myers; Estiatorio Milos, by international restaurateur Costas Spiliadis; Holstein's from Block 16 Hospitality; Jaleo and China Poblano restaurants by acclaimed Chef Jose Andres; Scarpetta and D.O.C.G. by award-winning Chef Scott Conant; and popular steakhouse STK from The One Group and Chef Todd Miller.
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