Tivoli Hotels & Resorts bring Purobeach to Portugal
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Tivoli Hotels & Resorts bring Purobeach to Portugal
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Category: Europe - Portugal
This is a press release selected by our editorial committee and published online for free on 2010-06-08
With clear focus on innovation and providing guests with exclusive experiences, Tivoli Hotels & Resorts have brought a new entertainment and lifestyle concept to Portugal which is sure to make the hot summer nights of Vilamoura even livelier.
After its international success, Purobeach has come to Portugal for the first time, at the Tivoli Marina Vilamoura, with two very privileged options: One on the beach and another next to the lake – The Lakeside.
“For Tivoli Hotels & Resorts, this partnership with Purobeach is further confirmation of our focus on linking the Tivoli brand with other prestigious brands which are specialists in their own fields. This was our strategy with Banyan Tree, Brasserie Flo and Sergi Arola, among others, and now with Purobeach, which will bring its unique entertainment concept to the Tivoli Marina Vilamoura”, stated Alexandre Solleiro, CEO of Tivoli Hotels & Resorts
Mats Wahlström, founder of the Purobeach Group, also stated that he was “very satisfied and excited to be bringing our philosophy and concept to Vilamoura, in partnership with Tivoli Hotels & Resorts”.
Purobeach Vilamoura is pure tranquillity right next to the sea for sophisticated and urban lifestyles, and has a restaurant, lounge bar, Tai Chi and massage area - everything you need to nourish body, mind and soul in an informal, cosmopolitan and stylish atmosphere.
On the beach, the decoration is exotic and complemented by an exclusive service. As the sun rises enjoy a session of Tai Chi, a massage or just simply relax in the body-hugging comfort of the chairs and beds. The DJs provide perfect sounds for relaxing into the early evening while you snack on a delicious salad next to the waves. On this exclusive beach, the Sunset Ceremony signals the start of the night and the switch to party mood, with music and cocktails which go on until the early hours at the Lakeside.
At the lake and in the exotic gardens of the Tivoli Marina Vilamoura, you’ll find the Lakeside Area – the Purobeach, a Night Spot with stylish dining and summer long theme parties with DJs and live performances.
The pleasures of eating are the perfect reflection of the Purobeach Vilamoura life style philosophy, a harmony of international cuisine with oriental influences, tempered with a touch of traditional Portuguese. The menu includes fresh salads, fish and meat dishes and local sea food. Puro Caesar Salad and Chicken Satay are just two examples of the most popular dishes, along with the Gino Dessert (fresh fruit gratin, with white chocolate and vanilla ice cream). The natural cocktails are also an excellent choice, and some of the most requested include:
- Strawberry & Orange
- Bartender’s Breakfast (vanilla ice cream, milk and Oreo cookies)
- Pinkish (strawberry ice cream, Greek yogurt, milk and strawberries)
Purobeach has a Resident DJ as well as several guest DJs who know how to match the sound to the different times of the day and the type of occasion or event. Laid back in the morning, soft lounge during the day and house through the night. Expect lots of theme parties all summer long.
Some of the scheduled events
June
11 – Purobeach Pre-Opening Party (White Party)
17 – Havana Revolution
26 – Full Moon Party (live performances of capoeira and jambés)
July
3 – Purobeach Official Opening Party
24 – Full Moon Party (live performances of capoeira and jambés)
30 – Champagne Party
31 – M80 Party
August
3 - Pink Flamingo Party
5 – Fashion TV Party
10 – Absolut Generation
12– Redbull Party
14 – RFM Party
17 – Full Moon Party (live performances of capoeira and jambés)
Purobeach brings together a healthy and calming feel - almost spiritual - during the day, with a vibrant night where the dance floor doesn't stop rolling.
About Purobeach
The Purobeach concept was created by the Swedish entrepreneur Mats Wahlström in Palma de Maiorca in 2005, following on from the success of the Hotel Puro which opened in the centre of the city the previous year. Purobeach Marbella opened in 2006 and with Purobeach Vilamoura, the group has taken the concept outside of Spain for the first time. Purobeach Casablanca is currently under construction and is expected to open in spring 2011.
www.purobeach.com
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