SECB Introduces Your Singapore To The Business Travel & Events Industry
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SECB Introduces Your Singapore To The Business Travel & Events Industry
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Category: Asia Pacific - Singapore
This is a press release selected by our editorial committee and published online for free on 2010-05-27
New brand underscores Singapore's commitment to partner with event organisers to leverage its dynamic environment of vibrant knowledge and wide networks to create innovative solutions for business success and customise fun and rewarding experiences
The Singapore Exhibition & Convention Bureau (SECB), a group of the Singapore Tourism Board (STB), has launched a new brand to represent Singapore as an ideal destination for the Business Travel, and Meetings, Incentives, Conventions and Exhibitions (MICE) market. The brand is a subset of the recently-launched YourSingapore destination brand and in conjunction with this brand launch, the YourSingapore website (www.yoursingapore.com) will include new features to address the needs of business travellers and event organisers.
The new brand represents Singapore’s and the STB’s commitment to partner events organisers to create winning solutions for their events, and achieve success by leveraging Singapore’s extensive global trade and communications networks, and dynamic environment built on established strengths in knowledge-based industries, and empowering them to customise fun and easy experiences for their business and leisure needs.
“The new brand identity underscores Singapore’s commitment to building synergistic partnerships, which is underpinned by our pro-business and future-oriented environment and our expertise in bringing together international business leaders, industry experts and policy makers for the robust exchange of ideas and business networking opportunities. Together with other Singapore government agencies, local associations, academia and research institutions, STB works closely with event planners and organisers to co-create innovative and content-driven platforms and collaborate to successfully execute these ideas,” said Melissa Ow, Assistant Chief Executive, Business Travel and MICE Group, Singapore Tourism Board.
Creating Innovative Solutions for Success
Singapore’s new brand reflects the significance of partnership in the success of international events. In the high-technology arena, RoboCup 2010, the world’s largest robotics and artificial intelligence event, is made possible through a close multiparty collaboration amongst the Singapore Polytechnic, the Science Centre Singapore, the Singapore Economic Development Board and STB. RoboCup 2010, which is making its Southeast Asian debut in Singapore in June, is a testament to Singapore’s growing position as a regional Robotics and Intelligent Systems hub.
In the lifestyle sector, LIVE! Singapore 2010 is a new international event for the performing arts industry to be held in Singapore in June 2010. Koelnmesse in association with IMG Artistes and in partnership with the Economic Development Board (EDB), National Arts Council of Singapore (NAC), and the STB, created a unique multi-format business event comprising a conference and international trade fair, and ‘live’ performances. Singapore was selected as the ideal partner for this inaugural event given its vibrant arts industry with more than 7,500 performances annually and major festivals such as the Singapore Arts Festival, Mosaic Festival and Singapore Sun Festival.
“LIVE! Singapore will provide an exciting and unique platform for the international performing arts community from all genres and business sectors to conduct business and network in the Asia Pacific market. The strength of our experience and business network coupled with the firm support from the NAC, EDB and STB laid a strong groundwork for the staging of this event in Singapore,” said Michael Dreyer, Vice President Asia Pacific, Koelnmesse Pte Ltd.
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SECB Introduces YourSingapore To The Business Travel & Events Industry
New brand underscores Singapore's commitment to partner with event organisers to leverage its dynamic environment of vibrant knowledge and wide networks to create innovative solutions for business success and customise fun and rewarding experiences
Singapore - May 27, 2010 – The Singapore Exhibition & Convention Bureau (SECB), a group of the Singapore Tourism Board (STB), has launched a new brand to represent Singapore as an ideal destination for the Business Travel, and Meetings, Incentives, Conventions and Exhibitions (MICE) market. The brand is a subset of the recently-launched YourSingapore destination brand and in conjunction with this brand launch, the YourSingapore website (www.yoursingapore.com) will include new features to address the needs of business travellers and event organisers.
The new brand represents Singapore’s and the STB’s commitment to partner events organisers to create winning solutions for their events, and achieve success by leveraging Singapore’s extensive global trade and communications networks, and dynamic environment built on established strengths in knowledge-based industries, and empowering them to customise fun and easy experiences for their business and leisure needs.
“The new brand identity underscores Singapore’s commitment to building synergistic partnerships, which is underpinned by our pro-business and future-oriented environment and our expertise in bringing together international business leaders, industry experts and policy makers for the robust exchange of ideas and business networking opportunities. Together with other Singapore government agencies, local associations, academia and research institutions, STB works closely with event planners and organisers to co-create innovative and content-driven platforms and collaborate to successfully execute these ideas,” said Melissa Ow, Assistant Chief Executive, Business Travel and MICE Group, Singapore Tourism Board.
Creating Innovative Solutions for Success
Singapore’s new brand reflects the significance of partnership in the success of international events. In the high-technology arena, RoboCup 2010, the world’s largest robotics and artificial intelligence event, is made possible through a close multiparty collaboration amongst the Singapore Polytechnic, the Science Centre Singapore, the Singapore Economic Development Board and STB. RoboCup 2010, which is making its Southeast Asian debut in Singapore in June, is a testament to Singapore’s growing position as a regional Robotics and Intelligent Systems hub.
In the lifestyle sector, LIVE! Singapore 2010 is a new international event for the performing arts industry to be held in Singapore in June 2010. Koelnmesse in association with IMG Artistes and in partnership with the Economic Development Board (EDB), National Arts Council of Singapore (NAC), and the STB, created a unique multi-format business event comprising a conference and international trade fair, and ‘live’ performances. Singapore was selected as the ideal partner for this inaugural event given its vibrant arts industry with more than 7,500 performances annually and major festivals such as the Singapore Arts Festival, Mosaic Festival and Singapore Sun Festival.
“LIVE! Singapore will provide an exciting and unique platform for the international performing arts community from all genres and business sectors to conduct business and network in the Asia Pacific market. The strength of our experience and business network coupled with the firm support from the NAC, EDB and STB laid a strong groundwork for the staging of this event in Singapore,” said Michael Dreyer, Vice President Asia Pacific, Koelnmesse Pte Ltd.
Leveraging a Dynamic Environment Built on Knowledge and Networks
With extensive global trade and communications networks providing market access and trade flows to Asia Pacific and the world, Singapore is a home base of thought-leadership and innovation. Bolstered by an excellent infrastructure and unique strengths in knowledge-based industries such as banking and finance, biomedical sciences, energy, ICT and media, and transport and security, Singapore continues to attract key international events in these sectors. The 2010 events pipeline includes several business events which will make their global debut in Singapore and others which Singapore will host for the first time.
Testament to Singapore’s standing as a leading healthcare hub in Asia and its commitment to develop the biomedical sciences, Singapore will host for the first time in July, the 10th World Congress of Bioethics. "The International Association of Bioethics decided to hold the 10th World Congress in Singapore because we wanted it to be organized by a group that has the support of a reputable local academic institution for bioethics. We are also assured of the capability of a Singaporean entity to launch thorough, timely and efficient preparations, and that all the facilities and resources are first class," said Professor Leonardo De Castro, a board member of the International Association of Bioethics (IAB).
The decision by the International Osteoporosis Foundation (IOF) to set up its Asia Pacific office and launch its first Asia Pacific Meeting in Singapore in December 2010 serves to underscore the value-add that Singapore contributes through its investment to research and knowledge in the various industries and its ability to connect clients and partners to markets in Asia Pacific through its network efficiently.
“The International Osteoporosis Foundation has selected Singapore as the location for its new Asian-Pacific Regional Office for several reasons. Firstly, Singapore is a central, easy-to-reach destination, renowned for its efficient business climate. It is also effectively bilingual, which facilitates communication between our regional office and our Asia-Pacific member societies. Secondly, we have several active member societies in Singapore – the Osteoporosis Society of Singapore, the Endocrinology and Metabolic Society of Singapore and the Asian Pacific Osteoporosis Society. These organizations are carrying out tremendous research work in the area of osteoporosis and bone metabolism as well as patient and health professional awareness and training activities. With their support, and due to the excellent venue, we expect that our upcoming scientific congress, the IOF Regionals: Asia-Pacific Osteoporosis Meeting, will be a great success, both scientifically and in terms of regional and local attendance,” said Patrice McKenney, Chief Executive Officer of the IOF.
Please refer to Annex 1 for a list of 2010 business events.
Concentration of Business and Leisure Offerings
Singapore’s dynamic, ever-changing skyline encompasses state-of-the-art convention and exhibition facilities and hotels, celebrity chef restaurants, world-class entertainment and arts, a plethora of retail offerings, and the first Universal Studios theme park in Southeast Asia. The breath and depth, blend and concentration of what Singapore has to offer business travellers and event organisers strengthens Singapore’s appeal as a leading business events destination.
Dr. Martin Buck, Director of Messe Berlin, the organiser of the annual ITB Asia, the region’s leading tourism tradeshow, commented: “Singapore is a country that is constantly reinventing itself to offer a vibrant cosmopolitan landscape and exciting new developments for MICE travellers and event organisers. This is a key reason why we continue to host ITB Asia in Singapore, so that we offer our delegates an exhilarating mix of business and leisure activities.”
As part of the ongoing transformation of Singapore’s tourism landscape, exciting new additions include the Marina Bay Sands Integrated Resort, the Resorts World Sentosa Integrated Resort, the upcoming International Cruise Terminal, the River Safari and Gardens by the Bay; all of which will enhance the diversity of experiences and MICE venue options for organisers and delegates.
For more information about these new developments, please refer to Annex 2.
To enable business events partners and travellers to tap into a wide spectrum of attractive promotions with ease and convenience, the City Advantage smartphone application has also been introduced. This intuitive smartphone application places the City Advantage Guide, a compact directory comprising a suite of attractive lifestyle-related deals and privileges specially conceived for business travellers and event delegates to enhance their experience in Singapore, literally in the palm of their hands. Users will be able to search and find detailed listings of all establishments participating in the programme including promotional offers. They can also enjoy special deals by simply flashing their smartphones.
For more information about the City Advantage Guide and Smartphone Application, please refer to the Fact Sheet.
“The launch of the new MICE brand is timely. The Singapore tourism industry is undergoing a landmark year of changes with key tourism developments that will provide myriad possibilities for business events organisers and visitors. Our concentration of business events venues, attractions and leisure activities within a relatively compact and integrated space, coupled with the ease at which business visitors and delegates can access these offerings, enable them to easily personalize their experience and customise their events according to their requirements. As an extension of YourSingapore, the new MICE brand builds on these unique destination attributes and delivers what today’s business event organisers want – the ease and flexibility to customise and deliver high-impact experiences to their clients,” said Miss Ow.
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