Starwood Hotels Launches Global Social Media Scavenger Hunt for Free Weekends
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Starwood Hotels Launches Global Social Media Scavenger Hunt for Free Weekends
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2010-05-12
200 Free Weekend Nights to be Awarded in a 10-Day Destination Dash with Clues on Facebook and Twitter
Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) is awarding hundreds of Free Weekend Nights through a global social media scavenger hunt that will lead travelers to properties across the globe. The SPG(R)"Passport to Free Weekends" contest is an extension of Starwood's current SPG Free Weekendspromotion that offers travelers the opportunity to earn a Free Weekend Night Award for every three stays at a Starwood property. Both new and existing Starwood Preferred Guest(R) members who stay three times between May 1 and July 31 will earn a Free Weekend Night.
The SPG"Passport to Free Weekends" contestkicks off May 12 and will award a total of 200 Free Weekend Nights to 100 winners over the course of 10 business days. The scavenger hunt will leverage SPG's presence on Facebook and Twitter, where members will find clues leading them to the Starwood property that holds the daily Free Weekends prize. Each day, Starwood will award the first 10 winners with two Free Weekend Night Awards to be used at over 920 properties across the globe - from Dallas to Dublin to Doha.
The clues will drive members to a particular hotel in one of the nearly 100 countries where Starwood has a presence. The winning location will rotate each day, incorporating each of Starwood's nine brands, including St. Regis(R), The Luxury Collection(R), W(R), Le Méridien(R), Westin(R), Sheraton(R), Aloft(SM), Element(SM) and Four Points(R) by Sheraton. When the participant determines the identity of the designated hotel, he or she will approach the front desk to claim their prize. The first 10 winners will get their "passport" photo taken, which will then be posted on SPG's Facebook and Twitter pages for winners to enjoy fifteen minutes of fame.
To participate in the contest and receive the clues, members should "like" Starwood Preferred Guest on Facebook and follow @SPGInsider on Twitter. To learn more about contest terms and conditions, please visit spg.com/passport. Or to register for the SPG Free Weekends promotion, visit spg.com/freeweekends.
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