Fiesta Rewards, Mexico's first hotel loyalty program, expands internationally
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Fiesta Rewards, Mexico's first hotel loyalty program, expands internationally
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Category: North America & West Indies / Carribean islands - Mexico
This is a press release selected by our editorial committee and published online for free on 2010-05-07
Now, Members Can Earn and Redeem Rewards at 110 Hotels at More Than 50 Beach and City Destinations throughout Latin America
Leading Latin American hotelier Grupo Posadas has expanded its Fiesta Rewards loyalty program internationally by adding 13 Caesar Park and Caesar Business hotels in Brazil, Argentina and Chile to its existing portfolio of nearly 100 Mexican hotels. The program now provides coverage across Latin America, allowing guests to earn and redeem rewards at 110 hotels under seven distinct brands in more than 50 beach and city destinations. Participating brands include Live Aqua, Fiesta Americana Grand, Fiesta Americana, Fiesta Inn, One Hotels, Caesar Park and Caesar Business.
Fiesta Rewards is the only loyalty program in the Latin American hotel industry that allows guests to earn points on all room rates, plus additional points for purchases at hotel bars, restaurants and spas, even if the member is not a guest of the hotel. And with this recent international expansion, the program is well positioned as the leading Latin American hotel loyalty program in the region. This new addition also allows the company to better meet the needs and preferences of frequent travelers across South America. As a result, the program will add more than 10,000 new members from Brazil, Argentina and Chile to the more than two million members already enrolled.
Grupo Posadas plans to further develop the Fiesta Rewards program by launching an online rewards catalog with local suppliers in each country later this year. In 2011, the company will launch Fiesta Rewards Groups and Fiesta Rewards Business to offer specific loyalty programs for each market segment.
For more information, please visit http://www.fiestarewards.com or http://www.facebook.com/fiestarewards.
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