Improved format of intensive trade shows proves popular with buyers and suppliers
Great Hotels Organisation (GHO: http://www.ghorg.com), the London-based hotel sales and marketing alliance representing some of the world’s finest independent hotels has hosted its most successful ever Meeting Forum following the recent implementation of a set of format changes to improve efficiency.
The first Great Hotels Meeting Forum to implement the changes was held at the Gran Hotel Elba Estepona & Thalasso Spa (http://www.ghotw.com/gran-elba-estepona) in Andalucia, Spain, from 16-20 March and partnered with Cititravel DMC and Costa del Sol CVB, making it the most successful Great Hotels Meeting Forum since their introduction in 2003. Previously held over two days in separate destinations, the GH Meeting Forums are now held in pairs running back-to-back in the same hotel, halving the travelling time and expense for exhibitors.
It was extremely well received by meeting and incentive (MICE) buyers from the UK including Nestlé UK, Black Tomato and Zibrant and Benelux markets including VIA Travel Group & Meeting – Norway, Nokia – Belgium and Scanworld Group – Sweden. International hotels in attendance included Gran Hotel Bahia del Duque in Tenerife, Spain, Forte Village in Sardinia, Italy and Beau Rivage Palace in Lausanne, Switzerland. The Mayor of Estepona, Mr David Valadez was also in attendance.
Now held over four days, the GH Meeting Forums are highly focused networking events consisting of a series of one-to-one meetings between Great Hotels of the World and Special Hotels of the World members and MICE buyers from specific market segments as well as cocktail receptions, networking dinners and team-building activities.
“It was an excellent three days and well worth leaving the office for”, comments Sandra Jack, director of operations at TBA Global Ltd (buyer), “It was a well structured event and was beautifully run. I would certainly consider further Meeting Forums as the meetings were excellent. I now know about some properties in the Algarve that I would never have previously considered and I have a much better insight into Portugal, Madeira, Marbella and Dubrovnik.”
Mari-Anne Robberstad, Director at VIA Travel Norway (buyer) goes on to say “This is my first experience with Great Hotels Meeting Forums and I’m very impressed by both the length and timings of the meetings and the ability of the suppliers to present their destinations and venues. We will definitely incorporate the events into our schedule in future in addition to EIBTM and IMEX.”
Marilka Tovarac, sales manager at Valamar Lacroma Resort in Dubrovnik, Croatia says “The GH Meeting Forums are so well organised and putting them back-to-back makes them even more cost-effective. I would definitely recommend these events to other member hoteliers."
In response to member demands, GHO is also introducing a new market Meeting Forum focusing on the Middle East, Russia and Eastern Europe. This Forum will remain on the original two-day format and will introduce member hotels to buyers from emerging markets not previously targeted by the events.
