IHG's Priority Club Rewards Offers Simple Tips for Safeguarding Cash During the Gift-Giving Season (United States)
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IHG's Priority Club Rewards Offers Simple Tips for Safeguarding Cash During the Gift-Giving Season (United States)
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Category: North America & West Indies / Carribean islands - United States
This is a press release selected by our editorial committee and published online for free on 2009-11-25
Priority Club® Rewards, the loyalty program from IHG (InterContinental Hotels Group), is offering simple solutions for getting through the upcoming holiday travel and shopping season. At a time when consumers are demanding more from the loyalty marketplace, IHG gets into the spirit of giving with money-saving ideas that show consumers how to get the most value out of Priority Club points, and how to conserve cash.
In 2009, in the face of contracted consumer spending, IHG will reward its Priority Club members with nearly two million free hotel nights. And, as the gift-giving season approaches, almost one third of all Priority Club point redemptions will go toward retail gift cards, brand merchandise and other non-hotel stay options in the months of November and December alone. In the first two weeks of November, Priority Club Rewards members redeemed for retail gift cards worth more than $1 million.
“We witnessed a 20 percent increase in reward redemptions for brand merchandise during last year’s holiday, gift-giving season, and we anticipate the same trend to continue this year,” said Don Berg, vice president, Loyalty Programs, IHG. “We’ve expanded our redemption options, as well as developed new options for consumers to earn points faster so that our members are able to safeguard their finances and use their points for what is of value to them.”
Based on year-over-year trending, IHG continues to see positive consumer attitudes toward reward points programs in this economy. In fact, consumers are diligently mining the loyalty landscape and becoming more active in programs like Priority Club Rewards, redeeming reward points faster than they ever have before.
According to the U.S. Commerce Department’s Bureau of Economic Analysis report from third quarter 2009, economic indicators may be pointing up, but many Americans are still feeling the pinch. Consumers can head into the holidays with extra confidence by taking stock of Priority Club points in their personal budget.
Priority Club Rewards suggests two simple tips for financial survival during the upcoming gift-giving season:
Tip # 1: Shop in your pajamas
Get the biggest and best holiday sales and discounts without leaving home.
- Check out the Priority Club “Reward Sale”: Redeem points for select retail gift cards and brand merchandise at 15 percent off now through Nov. 30 at http://priorityclub.com/redeemonline
- Hit the mall—the Priority Club Rewards Shopping Mall. Take advantage of merchandise sales and get multiple points per dollar on all purchases at https://pcrshopping.dbgloyalty.com.
- Earn double or triple the points on every dollar spent from select merchants including Macys.com, Dell.com and Sears.com now through Dec. 31 https://pcrshopping.dbgloyalty.com/holiday.jsp
- Black Friday / Cyber Monday Bonus Points: From Nov. 27 – 30, earn up to 2,000 bonus points for online purchases on top of traditionally big discounts https://pcrshopping.dbgloyalty.com.
- Pay with a Priority Club Rewards Visa® Card to earn additional points per dollar – learn more at www.priorityclub.com/rewardscard
Tip # 2: Eat, drink and sleep to earn more points
Each year, more than 50 billion points are redeemed by Priority Club members for free stuff. Priority Club members can even eat, drink and sleep to earn bonus points toward free brand merchandise, retail gift cards, hotel stays and airline flights, even faster.
- Double the Points - Now through Dec 15, consumers can earn double the Priority Club points starting with their second stay at any one of 4,300 hotels worldwide www.priorityclub.com/doublePR
- Wine and Dine for Points - Earn up to eight points for every dollar you spend at participating restaurants and bars across the U.S. New registrants can earn an additional 500 bonus points when spending at least $25. Log on to http://priorityclub.com/dining to join
Enrollment in Priority Club Rewards is free, and guests can sign up at www.priorityclub.com or by calling 1-888-211-9874.
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