Barceló Hotels & Resorts Launches Online Video Campaign
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Barceló Hotels & Resorts Launches Online Video Campaign
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2009-10-30
YouTube Series Offers Teaser for Los Cabos' Newest All-inclusive Resort
Barceló Hotels & Resorts Launches Online Video Campaign, Including Teaser for the Upcoming Barceló Los Cabos Palace Deluxe
Meet Drew the Dreamer and Sophie the Softie, two traveling pillows looking for the ideal place to rest their weary heads.
Like many other vacationers seeking a cushiony spot to unwind from the stresses of everyday life, this unique duo's quest for an idyllic paradise leads to a fun, whimsical journey that takes the pair from coast to coast.
The resort-hopping adventure is chronicled in a six-episode YouTube series, part of an innovative online marketing campaign by leading all-inclusive hotelier Barceló Hotels & Resorts.
The aptly named series, "Pillow Talk," ends with the couple's discovery of "the hotel of dreams," the highly anticipated Barceló Los Cabos Palace Deluxe, set to debut in December 2009.
Situated directly on the beach near Mexico's picturesque San José del Cabo, this five-star, all-inclusive resort will feature five à la carte restaurants with international dishes by celebrated chefs, a world-class spa with salon and sauna, a theater for nightly live entertainment, a state-of-the-art convention center boasting more than 35,000 square feet of meeting space and much more.
The inventive, cutting-edge series will build upon Barceló's primary campaign for the resort’s debut, "The Hotel of Your Dreams." The hotelier has designed a new Web site to help lead up to the big reveal and to increase user interaction in a unique way (http://www.TheHotelofYourDreams.com). While on the site, users offer their own opinions as to what the hotel of their dreams might include. They can select their responses to such thought-provoking questions as "What kind of relaxing atmosphere do you value most?" and register to turn their dreams into deep discounts, up to 20 percent off the nightly rate.
Additional site features include a space to read other dreamers' descriptions as well as a real-time stream of updates on the resort’s construction and progress, provided directly from the hotel’s architect. The campaign is also plugged into the popular social media Web site, Twitter, offering a five percent discount every time a user shares his or her dream via a "tweet."
For more information or to experience the campaign for yourself, visit http://www.thehotelofyourdreams.com. View an exclusive sneak peek of Drew and Sophie in action by selecting the Pillow Talk icon at the bottom right-hand corner of the site’s home page.
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