Record Booking, Revenue -- and Award -- Week for Crystal Cruises
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Record Booking, Revenue -- and Award -- Week for Crystal Cruises
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Category: Worldwide - Industry economy
- Figures / Studies
This is a press release selected by our editorial committee and published online for free on 2009-10-22
For the week ending Tuesday, October 20, Crystal Cruises announces a surge of new bookings for 2010 since the luxury line announced reduced and value-added pricing. The ultra-luxury line enjoyed a 70% increase in new bookings since four weeks ago.
Additionally, Crystal reports more than a 100% increase in booking revenue for 2010 versus the same time last year for 2009.
On September 21, Crystal announced new 2010 pricing with Two-for-One fares, All Inclusive - As You Wish spending credits and a price guarantee for all cruises plus Free Air for most cruises and even Free Business Class air for Penthouse accommodations on European cruises. The new pricing resulted in an average of 8.3% lowered cruise-only pricing – and nearly a 20% reduction on some Mediterranean cruises.
Crystal Cruises enjoyed more good news this week when it was voted the “Best Large-Ship Cruise Line” by the readers of Condé Nast Traveler magazine for a record 16th year. In addition to an overall winning score of 92.7, Crystal outscored all other large-ship lines for its service/crew, itineraries/schedules, food/dining and design/layout.
“Experienced travel agents and discerning travelers have been telling us our new offers are very compelling and I’m delighted to report they’ve kept our Reservations and Sales staff very busy,” said Gregg Michel, Crystal’s president. “For years, reputation and destination have been leading drivers for guests making their vacation decisions. In this economy, strong value is also a key ingredient.”
Crystal Cruises just published its 2010 Cruise Guide and expects to have 2010 Cruise Atlases in the marketplace within a week. The new materials detail Crystal Symphony’s and Crystal Serenity’s global itineraries and the new pricing.
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