CARINO Hotels and Resorts Worldwide Announces Realignment
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CARINO Hotels and Resorts Worldwide Announces Realignment
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2009-10-14
Under Direction of Its Executive Committee and Advisory Board, Luxury Hotel Group Plans New Initiatives
CARINO Hotels and Resorts Worldwide announces it has realigned the organization`s strategic and tactical goals in order to better serve its member hotels. Key departments within CARINO`s infrastructure impacted by the realignment include:
Sales
CARINO will continue its focused approach of striving to achieve the goals of member hotels. A new PQF process has been incorporated that will allow the sales team to better track the RFP request and corresponding account activity in a seamless environment while streamlining the bidding process.
In addition, CARINO has seen a tremendous corporate RFP spike in the London and San Francisco markets. CARINO`s offices will focus primarily on key segments, including corporate, travel trade and M.I.C.E. The expansion of the UK office with the addition of Andrea Hogg and Michael Wareham will focus on corporate sales and group business, augmented by the new West Coast office in San Francisco (spearheaded by Susie Chickles) will strategically position CARINO near major corporate transient and group accounts.
In the leisure segment, more attention will be given to maintaining top travel agency relationships, as well as developing high-level partnerships for CARINO`s members. To that end, CARINO has promoted Damali Johnson to Travel Industry Sales Manager. Johnson will be charged with overseeing and developing this key segment for CARINO Hotels and Resorts Worldwide.
Marketing, Advertising & Branding
In 2009, CARINO launched a number of campaigns to maintain momentum and keep a strong presence in the travel market. To build on that momentum numerous initiatives are scheduled for launch throughout 2010.
Brand standards for CARINO Hotels and Resorts Worldwide will be introduced in order to ensure the integrity of the organization`s reputation and that of its members. This will ensure CARINO Hotels and Resorts Worldwide is represented in a consistent manner to our travelers while providing a "chain-like" environment to ensure CARINO travelers know what to expect.
CARINO will also be working to establish a loyalty program, utilizing a frequent stay system scheduled to début 2010.
Reservations/Revenue and Technology
In the area of Reservations in early 2009, CARINO launched its own unique GDS chain code "UN". As a result, CARINO will be adding a new staff position to the department.
In the area of Technology, CARINO will be expanding its core SalesConnect 2.0 TM program, as well as making it more user-friendly for member hotels.
"I`m very excited about the new initiatives we`ll be undertaking in 2009/2010 to better serve the needs of our members and the hospitality industry as a whole," said Joe Carino, president, CARINO Hotels and Resorts Worldwide. "We were charged with re-evaluating our organization`s direction to ensure we continued to meet those needs in the most effective manner possible."
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