"Lean for life" provides Crystal Cruises' crew with global skills
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"Lean for life" provides Crystal Cruises' crew with global skills
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2009-09-30
More often than not, the impeccable, professional and friendly service of Crystal Cruises’ shipboard staff is cited as the ultra-luxury line’s most distinctive feature. How does one support an unwavering standard of excellence by professionals who share a passion for welcoming graciousness?
One way, says Crystal Cruises, is by introducing “Learn for Life,” a service evolution through the understanding and influence of culture. The ongoing program of classes and workshops provides shipboard management and staff with global skills and behavior required to serve discerning Crystal guests and to help them live in the diverse environment on board.
“The onboard culture among our officers and crew, commonly referred to as ‘The Crystal Attitude’ is the very thing that makes the Crystal experience special,” says Thomas Mazloum, senior vice president, hotel operations. “’The Crystal Attitude’ is what sets, and then drives, the standards of behavior. Competitors can copy products, services and even branding, but they can never copy our onboard culture.”
Comprising 40+ nationalities, more than 1,000 crew members live, work and serve guests on Crystal Serenity and Crystal Symphony. Since April and into 2010, guest experts have been engaging staff with classes on:
* Integrity
* How to increase mental performance and advance one’s career
* Why good leaders make bad decisions and how to keep it from happening to you
* Health and wellbeing
* Business and social etiquette in a diverse world
* Walk the Talk – the Ultimate Case Study
Guest experts include:
* Peter Burwash, motivational speaker and author of “The Key to Great Leadership” and “Improving the Landscape of Your Life”
* Bruce Lewolt, performance enhancing expert and author of “30 Days to a More Powerful Brain”
* Dr. Joseph Janesz, Ph.D., LICDC, of The Cleveland Clinic
* Jan Harding, SPHR, human resource specialist and Founder of HRnovations
* Henrik Rosvall, motivational speaker and trainer with In The Zone Training & Development
Ongoing is Crystal’s three- and six-day Core Training Program consisting of:
* Communication Skills – verbal and non-verbal communication and meeting skills
* High Performance Teams – empowerment and exercises on making collaborative decisions
* Diversity: Cultural and Generational
* Managing Organizational Change – emphasis on conflict management, continuous improvement and quality service
Sydney Finkelstein, management professor at Dartmouth University Business School, among others is scheduled to address onboard staff in 2010.
The Crystal Experience is distinguished by unparalleled service, abundant space, extensive choices and superior quality – at an exceptional value. Celebrating 14 and 15 years as “World’s Best” in its category by the readers of Travel + Leisure and Condé Nast Traveler respectively, among many other coveted hospitality awards, Crystal has been recognized as #1 more than another cruise line, hotel or resort in history.
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