Mövenpick Hotel Saigon’s New DOSM brands the old, the new, and everything in between (Vietnam)
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Mövenpick Hotel Saigon’s New DOSM brands the old, the new, and everything in between (Vietnam)
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Category: Asia Pacific - Vietnam
This is a press release selected by our editorial committee and published online for free on 2009-09-22
Sasikornpong Muadtaisong knows the hotel branding process from start to finish and inside out. It’s a familiarity that will prove invaluable in his role as director of sales and marketing at Mövenpick Hotel Saigon, which is in the midst of a phased but far-reaching renovation.
His sales and marketing career began in Thailand at the Royal Garden Resort Pattaya, where he also served, variously, as catering manager and food-and-beverage manager, as well assistant director of sales on the resort’s re-branding team. Muadtaisong has also led the marketing efforts on pre-opening teams at Hard Rock Hotel, also in Pattaya; at Bundarika Villa, in nearby Phuket; and at All Season Pattaya, an ACCOR Asia property.
He has also served as director of sales and marketing at Pattaya Marriott Resort & Spa, where he was cited by the parent company for his outstanding performance; and most recently, at Amari Orchid Resort & Tower, also in Pattaya. Muadtaisong also holds degrees in communication arts, from Henley College, and in hospitality management, from Westminster College, both in the UK.
“Sasikornpong’s experience in consensus-building and in understanding how hotel brands are created and enhanced make him ideal for where we are right now,” commented Dominik Stamm, Mövenpick Saigon’s general manager. “Of course, we have an established brand, but the refurbishment represents an opportunity to polish it. He understands the subtleties involved in achieving the right balance.”
Mövenpick, the Swiss hotel group, took over the 15-year-old, seven-storey, 251-room property in July 2008. The renovation project, which includes all guestrooms and public spaces, will cost USD $20M-$25M and is scheduled to be completed at the end of 2010. Construction is being phased to include two guestroom floors at a time, with the first being ready for occupancy by the end of this year. The building will retain its French colonial façade, but will be rejuvenated by a lighter, fresher color palette.
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