Priority Club® Rewards’ New Flights Anywhere™ Takes Off
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Priority Club® Rewards’ New Flights Anywhere™ Takes Off
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2009-09-17
First hotel program to offer the flexibility to redeem points and cash for flights
Redefining “the sky is the limit,” IHG's (InterContinental Hotels Group) Priority Club® Rewards, the world’s largest hotel loyalty program, today announced its newest reward option, Flights Anywhere™. This new program lets members redeem Priority Club® points, or combine points and cash, to book flights on more than 400 airline carriers worldwide without restrictions on availability.
“Our customers are looking for ways to stretch their wallets when they travel; with Flights Anywhere they can now pay directly for airline tickets using Priority Club points,” said Don Berg, vice president, Loyalty Programs, IHG. “They’ll never have to worry about seat availability or blackout dates when redeeming Priority Club points for flights.”
Following the recent introduction of “Points & Cash,” a new program feature that allows members to combine points and cash for reward night stays at any of IHG’s more than 4,300 hotels worldwide, Priority Club Rewards is the first and only hotel loyalty program to offer the flexibility to redeem points and cash for flights. Priority Club points can be redeemed for the entire cost of an airline ticket (including all taxes and applicable fees), or combined with cash for a ticket, enabling consumers to “buy” a ticket at a significant discount.
Additionally, there are no blackout dates or limits on available tickets whatsoever. This means that if there is a seat available on any flight, the consumer can redeem for a ticket using Priority Club points. Consumers will also be eligible to earn airline miles from their favorite frequent flyer programs on most tickets booked with Flights Anywhere.
The program is currently available to consumers in nearly 20 countries, including the U.S., Canada and most countries in Europe, via www.priorityclub.com/flightsanywhere. IHG will continue working with technology partner ezRez® Software, Inc. to rollout Flights Anywhere worldwide in 2010. In another hotel industry first, the points and cash functionality for Flights Anywhere is offered in the user’s local currency.
To be eligible for Flights Anywhere, travelers must be members of Priority Club Rewards, living in one of the currently eligible countries. Enrollment in Priority Club Rewards is free, and guests can sign up at www.priorityclub.com or by calling 1-888-211-9874.
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