Sarment: A Private Sommelier Service launches to offer Extraordinary Personal Wine Experiences (China)
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Sarment: A Private Sommelier Service launches to offer Extraordinary Personal Wine Experiences (China)
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Category: Asia Pacific - China - Gourmet restaurants
- Gourmet restaurants
This is a press release selected by our editorial committee and published online for free on 2009-07-21
Today, sees the launch of a fresh and unique private sommelier service, Sarment. Bringing together some of the industry’s finest award-winning sommeliers from the world’s top restaurants, Sarment provides an impeccable wine experience to a select few offering an extraordinary new approach to buying and enjoying fine wine. By matching the individual members to sommeliers whose personality and approach to wine complements their own tastes, Sarment offers a tailor made wine service available seven days a week from anywhere in the world.
Members who join Sarment may want to plan and stock their wine cellars, build on an already existing collection of fine wines and favourites, or simply plan for a special occasion or a private tasting. Whatever their preferences, their private sommelier will become a trusted companion in offering advice on how best to invest in wine, how to fully enjoy it and the finer points of cellar management.
The idea behind Sarment is simple. It is based on the relationship between founder, Bertrand Faure Beaulieu and award winning sommelier, Philippe Messy. Ten years ago, the pair met in Marco Pierre White’s restaurant, where Philippe Messy was the youngest ever head sommelier of a three Michelin-starred restaurant. Philippe invited Bertrand to broaden his tastes in wine and inspired him to explore new vintages outside of his comfort zone. Bertrand explains, “I had found a sommelier who was not only empathetic and exceptionally talented, but was not afraid to challenge me. He was never patronizing; he simply had a passion for sharing great wine.” It was this personal relationship between customer and sommelier that Bertrand and Philippe wanted to make accessible to wine lovers around the world.
Bertrand says, “I knew then what I wanted from a top wine service. I wanted to have the unbiased advice and privileged access to wine and wine makers through the best in the business, the world’s top sommeliers and not bother about anything else. I wanted a truly personal service.”
Sarment has launched with offices in London and Hong Kong, with other major cities to follow. Award winning sommeliers who have come together creating a fresh team and forming Sarment include co-founder Philippe Messy, Sébastien Chevalier, Christopher Delalonde and Gearoid Devaney. Membership to Sarment is by invitation only with no more than 75 memberships to be released globally this year.
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