Omni Hotels Creates "Travel Envy" with New Advertising Campaign (United States)
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Omni Hotels Creates "Travel Envy" with New Advertising Campaign (United States)
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Category: North America & West Indies / Carribean islands - United States
This is a press release selected by our editorial committee and published online for free on 2009-07-17
Omni Hotels is unveiling this month a new advertising campaign targeted to meeting professionals. The luxury hotel brand worked with Dallas-based TracyLocke, a full service agency within the Omnicom Group network, to refine the brand’s position and evolve their look and feel using rich, iconic textures and brushstrokes and a new the tagline, “A Total Departure.”
Omni and their agency engaged in a rigorous brand positioning exercise as part of their strategic planning for 2009. The facilitated process included leaders from disciplines across the entire organization – from operations and sales and marketing to culinary and design and décor – along with consumer insights gained from recent focus groups and advisory boards. Omni settled on a new strategic position, “Travel Envy,” based on the brand’s culture and reputation for exceptionally service, unique portfolio and acknowledged innovation in the industry. The new advertising campaign represents one more important step in promoting the new brand position.
“Omni Hotels constantly creates ‘Travel Envy’ though its renowned service and unique properties which incorporate the local flavor of the destination, thereby creating a truly memorable experience for both business and leisure travelers,” said Tom Santora, chief marketing officer and senior vice president, sales for Omni Hotels. “The new advertising campaign showcases some important news and simply reinforces to meeting planners that Omni is always a smart, savvy and solid choice.”
The new campaign communicates many of the exciting updates for the brand as well as specific properties and meeting offerings to gain more top-of-mind awareness among these most-valuable customers. The series of four ads feature:
*Omni Resort Collection, including the Omni Bedford Springs Resort which joined the portfolio in January,
*Omni’s high caliber convention center hotels, including the Omni Fort Worth Hotel, which opened in January,
*Omni’s Texas Collection given its particular strength in the marketplace, and
*Omni’s iconic Sensational Meetings program which customizes the environment to appeal to the senses and deliver a more engaging, and ultimately, more successful meeting
The advertising joins the brands other elements of the brand evolution including collateral, Web site, logos and elements from the newly enhanced Select Guest loyalty program were all redesigned as part of the revamp.
To view Omni’s new ad campaign,
http://www.omnihotels.com/upload/images/images/travelenvyads.pdf
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