World's Leading Travel Magazine and Leading Wedding Media Company Introduce Luxury Travel Resource
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World's Leading Travel Magazine and Leading Wedding Media Company Introduce Luxury Travel Resource
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2006-02-15
Travel + Leisure, the world's leading travel magazine, and The Knot, Inc. (www.TheKnot.com; NASDAQ: KNOT), a life stage media company and premiere wedding resource, today announced a new joint venture: Travel + Romance. Debuting in April 2006, Travel + Romance magazine will showcase the best in luxury honeymoons, destination weddings, and trips for two. The publication's companion web site, www.Travel-Romance.com, also launching in April, will be the first and only site to focus on luxury romantic travel.
According to recent survey results, 88% of Travel + Leisure readers expressed interest in reading about romantic destination travel, while 76% of The Knot members plan to spend more on their honeymoon than they ever have on a single vacation.*
Developed through the powerful collaboration of Travel + Leisure and The Knot, Travel + Romance magazine will have a cover price of $3.99 and an initial distribution of 500,000 to select members from The Knot and select Travel + Leisure subscribers, as well as newsstands and bookstores nationwide. The first issue will be the Spring/Summer 2006 edition, with plans for an annual frequency. As a complement to the magazine and web site, there will also be a Travel + Romance bridal retail event, hosted by a retail partner. The event will offer marketing partners an additional opportunity to reach this key group of consumers.
Ellen Asmodeo-Giglio, senior vice president/publisher of Travel + Leisure said, "Given the success of Travel + Leisure's annual Romance issue every February, coupled with the growing demand for romantic travel, now is the perfect time to introduce this new magazine and website from the leading experts in the luxury travel and bridal arenas. Travel + Romance will provide a unique marketing opportunity for advertisers who are eager to reach a desirable group of consumers when they are making significant wedding and honeymoon-related purchases."
"The explosion of the 'destination wedding' and growing trend toward high-end honeymoons has created an exciting opportunity to partner with Travel + Leisure on a luxury romantic travel resource," says David Liu, CEO of The Knot. " Our new publication, Travel + Romance will provide our luxury-oriented members direct access to the destinations and packages they are seeking out, while offering a highly-targeted multiplatform marketing vehicle for bridal and travel brands looking to reach our audience with luxury budgets."
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