Westin Hotels Debuts Heavenly(R) Brand Additions to Retail Collection and Launches New Interactive Online Store Experience
|
|
Westin Hotels Debuts Heavenly(R) Brand Additions to Retail Collection and Launches New Interactive Online Store Experience
|
Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2009-07-08
Interactive Retail Concierge Will Help Consumers Bring Home a Piece of Heavenly; New Items Inspired by the Iconic Heavenly Bed include Heavenly Travel Blanket and Heavenly Bath Line created with Bliss Spa
As part of the celebration of the 10th anniversary of the Heavenly Bed®, Westin Hotels & Resorts today introduces three additions to its well-loved Heavenly product line, and unveils a new online retail experience complete with an interactive showroom and retail concierge. Designed to elevate the senses, Westin hotel’s growing Heavenly lifestyle brand now includes a Heavenly Bath Line created with Bliss Spa, a Heavenly Travel Blanket, and a Heavenly Robe that recently debuted at its growing collection of Heavenly Spa by Westin. Inspired by the brand’s very popular, signature White Tea in-room amenity offerings that debuted earlier this year, the new Heavenly Bath Line already has a following – a waiting list of 1,100 guests eager to purchase the items for their home.
Heaven Is Just A Click Away…
Modeled after a brick-and-mortar store and designed to provide a personalized retail experience, the new Westin online store (www.westin.com/store) features an Interactive Retail Concierge to assist with purchases, tips on making the Heavenly Bed, product suggestions based on recent purchases, and easy one-click shopping. Visitors can purchase the iconic 10-layer Heavenly Bed—including box spring, 13-inch pillow-top mattress, sheets, blankets, and variety of pillows—all in one click. In addition to the new products joining the Heavenly family, shoppers can also find the brand’s beloved classic Heavenly products including signature White Tea candles and oil diffusers, the Heavenly Rollaway Bed, and Brazilian combed cotton towels and bath sheets.
Revive Your Bath Experience
Westin partnered with Bliss Spa to create a Heavenly Bath Line to transform the home bath into a Heavenly Spa experience. Specially designed to soothe the senses with a blend of botanicals and natural ingredients, the collection is available in balancing White Tea Aloe, uplifting Green Tea Grapefruit, and calming Chamomile Lavender. Each product, including a Heavenly shower gel, shampoo, conditioner, lotion, and body oil, is made with natural ingredients such as wheat proteins and mineral peptides; true essential oils; and vitamins A, C, and E. The White Tea Aloe amenities were inspired by the brand’s signature White Tea fragrance and recently debuted in Westin guestrooms. The Heavenly Bath Line is also used during signature treatments at Heavenly Spa by Westin throughout the world.
The luxurious full-size Heavenly Bath items will sell for $12-20 each; a travel-size kit is also available for $14 and meets the Transportation Security Administration’s carry-on regulations.
Heaven Hits The Road
Following the zealous response to its 2008 partnership with United Airlines, Westin added a crisp white travel blanket to its retail line—proving it’s possible to bring Heaven on the road. Inspired by the Heavenly Bed’s fluffy comforter, the blanket tucks into a hidden pocket for portability. The blanket measures 50 x 72 inches when unfolded; when folded into its attached pocket, it serves double duty as a plush travel pillow. The Heavenly Travel Blanket ($60) is available online at www.westin.com/store.
Wrap Yourself In Heaven
Currently used by guests at the Westin brand’s growing collection of Heavenly Spa by Westin, the velvety, lightweight robe was designed to wrap guests in the sense of comfort and calm found inside the signature spas. The Heavenly Spa by Westin version is a lighter, spa-inspired alternative to brand’s velour Heavenly Bath Robe. The microfiber chamois robe is machine-washable and quick-drying, and includes oversized pockets as well as a hood for those seeking a more reflective experience. The Heavenly Spa Robe ($80) is available for purchase online and at Heavenly Spas worldwide.
“Who would have thought 10 years ago that the launch of the Heavenly Bed would lead to an entire product line that has struck such an emotional connection with consumers?” commented Nancy London, Vice President, Global Brand Leader of Westin Hotels & Resorts. “Our Heavenly products are immensely popular—and even have a cult following in some circles—because they embody the Westin experience, offering an oasis from the stresses of travel and everyday life. Especially in challenging times, people want to recreate this haven in their own homes.”
Westin jump-started the hotel-retail phenomenon in 2000 following tremendous guest feedback to the launch of the now-iconic Heavenly Bed. More than 35 guests called within the first week, asking how they could bring the fluffy, all-white bed home; the Heavenly Bed has been Westin’s hottest seller ever since. Westin has sold more than 30,000 Heavenly Beds online and through its partnership with Nordstrom; in fact, beds account for 95 percent of online sales. Other items in the Heavenly retail portfolio include the luxurious Heavenly Bath dual showerhead and curved curtain rod, Heavenly Dog Bed, and scenic-photography posters from Westin hotel’s ongoing “This is how it should feel” ad campaign. Even couples have gotten in on the action, using the Westin bridal registry to request sumptuous linens, bath accessories, his-and-hers slippers, and more.
|
|
