HMC to relaunch Hilton’s Premium Club in the Middle East
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HMC to relaunch Hilton’s Premium Club in the Middle East
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Category: Middle East - Industry economy
- New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2009-06-24
Hilton Hotels in the Middle East sign an agreement with HMC to relaunch the premium club
Hospitality Marketing Concepts (HMC), the leading solution provider of loyalty membership programmes, has been selected by Hilton Hotels Corporation to relaunch a new Premium Club throughout the Middle East.
The new Premium Club programme will feature comprehensive membership benefits and will be available at Hilton Hotels throughout the Arabian Peninsula and in Egypt. Hilton offers a range of business, meeting and resort hotels with several signature restaurants and recreational facilities.
"As announced during Arabian Travel Market, one of our strategies during the downturn is to count on partner support. HMC was selected to be one of our key partners and through the new Premium Club we will ensure that Hilton maximises our share of the market," revealed Essam Abouda, Vice President, Hilton Hotels, Arabian Peninsula & Indian Ocean.
Premium Club members receive special benefits including 20% off the best available room rate, 20% off all food and beverage and the "Experience Hilton" booklet, which includes cash certificates for complimentary dining at Hilton Hotels throughout the region.
"We are delighted that Hilton Hotels has selected HMC to develop and manage the Premium Club which will be strategic in driving new revenue to Hilton Hotels," said Marwan Ramadan, Group Senior Vice President and President EMEA of Hospitality Marketing Concepts. "HMC will use our experience and state-of-the-art systems to give Hilton Hotels a dynamic and successful loyalty programme that is proven to generate results even during difficult times."
Additionally, as part of HMC's CLUBHOTEL® network, Hilton Hotels throughout the Middle East will benefit from the exposure to over one million members globally, and the potential to generate significant incremental revenue in both rooms and F&B. CLUBHOTEL members are local and international business owners, executives, professionals and travellers with genuine interest in booking rooms and patronizing establishments where they can receive the best value and quality.
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