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Crowne Plaza Opens in Reading, Pa. (United States)

Crowne Plaza Opens in Reading, Pa. (United States)

Category: North America & West Indies / Carribean islands - United States - Industry economy - Hotel opening
This is a press release selected by our editorial committee and published online for free on 2009-06-17


Upscale 253-room hotel opens after conversion from Sheraton

WHAT: Crowne Plaza Reading
5 floors, 253 guest rooms
Amenities include:

24-hour fitness center
On-site guest laundry facilities
Indoor swimming pool
Business center
Complimentary shuttle within five miles of the hotel
On-site dining at the Market Street Cafe serving classic American cuisine for breakfast, lunch and dinner, and the Good Nites bar, serving lunch, dinner and cocktails

The hotel features the Crowne Plaza Sleep Advantage, which is available at all Crowne Plaza hotels in the Americas, and encompasses the entire sleep experience, from training staff on how to create and maintain a restful environment to providing innovative products and services. Program components include new bedding, guaranteed wake-up calls, designated quiet zones, night lights, drape clips and amenities such as eye masks, ear plugs and lavender spray.

Also consistent with the Crowne Plaza brand, the hotel offers a comprehensive meetings program to ensure a seamless planning process and exceptional meeting experience consisting of three key components: a Two-Hour Response Guarantee, Crowne Meetings Director and a Daily Meetings Debrief. The hotel offers eight meeting rooms with nearly 17,000 square feet of meeting space for business functions and special events.

Crowne Plaza participates in IHG’s guest loyalty program, Priority Club® Rewards. The industry’s first and largest guest loyalty program has 43 million members. Priority Club Rewards membership is free and guests can enroll by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG’s more than 4,200 hotels worldwide.

WHERE: 1741 Paper Mill Rd.
Reading, Pa., 19610

PROJECT COST: $10 million, including guestroom renovations and Crowne Plaza brand hallmarks

OWNER & MANAGEMENT COMPANY: The hotel is owned by Berkshire Inn, L.P., and is managed by Meyer Jabara Hotels, under a license agreement with a company in the InterContinental Hotels Group.

WHEN: The hotel opened on March 24, 2009.

WHY: Demand drivers include:

Penske Truck Leasing
Carpenter Technology
The Reading Hospital and Medical Center
VF Factory Outlets
Sovereign Center
Pennsylvania Dutch Countryside



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