Red Carnation Hotels in CLUBHOTEL™ Network
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Red Carnation Hotels in CLUBHOTEL™ Network
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Category: Worldwide - Industry economy
- New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2009-06-11
HMC (Hospitality Marketing Concepts), the leading solution provider of loyalty membership programmes, is proud to announce the addition of Red Carnation Hotels to its CLUBHOTEL network.
Red Carnation is a collection of 13 luxury boutique hotels located in some of the world’s top cities, including The Milestone Hotel in London, Hotel D’Angleterre in Geneva, The Twelve Apostles Hotel and Spa in Cape Town, and The Chesterfield in Palm Beach, Florida. Four hotels in the Red Carnation portfolio were nominated to the prestigious Condé Nast Gold List 2009, a readers’ poll of the world’s best places to stay.
As part of the CLUBHOTEL network, Red Carnation Hotels will benefit from an immediate and new business source consisting of over a million members globally, with the potential to generate significant incremental revenue in both Rooms and F&B. CLUBHOTEL members are local, European and international business owners, executives, professionals and travellers with genuine interest in booking rooms and patronizing establishments where they can receive the best value and quality.
"Red Carnation Hotels has an excellent reputation and many of our hotels have received both industry and consumer accolades," said David Eck, Executive Vice President of Marketing for Red Carnation. "But we can certainly use more exposure and marketing leverage, especially in the global marketplace. In the current economic climate and with HMC’s ‘no cost’ business model, CLUBHOTEL should appeal to any hotelier interested in incremental revenue and effective marketing. There is no easier or more cost-efficient way to reach a targeted audience already known to enjoy luxury lifestyle and travel."
"It is truly a pleasure to welcome a reputable group like Red Carnation Hotels to the CLUBHOTEL family," said Marwan Ramadan, Group Senior Vice President & President EMEA of Hospitality Marketing Concepts. "Unlike third party reservations services and travel portals, CLUBHOTEL provides hotels with self-directed, active marketing opportunities through our proprietary CRM platform at no cost. Our hotel partners can create email campaigns and select marketing targets by various criteria, with full access to our database of over 1 million members."
CLUBHOTEL is a worldwide network of four and five-star hotels, providing common benefits and recognition to an international membership base. Members enjoy preferential room rates along with dining benefits at more than 600 branded and independent properties around the world. Established in 1997, the synergy of CLUBHOTEL has, to date, generated staggering results, representing tens of thousands of incremental room nights for its participating hotels each year.
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