Crystal Cruises enjoys record booking week
|
Crystal Cruises enjoys record booking week
|
Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2009-06-04
Crystal Cruises announced record bookings for the week ending June 2 – the highest booking week since the luxury line expanded its “All Inclusive – As You Wish” program. The number of guests booking and revenue was more than 100% higher than the average weekly totals since the beginning of 2009.
The surge of interest has been strong for both close-in cruises and those more than a year out, including notable increases for summer cruises aboard Crystal Symphony and Crystal Serenity in the Baltic and Mediterranean, fall cruises in New England/Canada and Europe, and winter South America.
“It’s very positive to see such a strong response to Crystal’s promotions,” said Gregg Michel, president of Crystal Cruises. “Guest satisfaction has been very high and the travel agent community has been very supportive of our programs. Luxury travelers appreciate enriching experiences, abundant choices, consistency of reputation, and extraordinary value.”
In the past two weeks, Crystal has hosted its top producing travel agents at a festive Awards Gala, launched its elegant new website, and has enjoyed tremendous response to its All Inclusive – As You Wish messaging that offers credits good for any spa treatment, any vintage wine, any Crystal Adventure ashore and most everything else on board.
Crystal’s All Inclusive – As You Wish promotion offers up to $1,000 per person spending credit allows guests to customize their cruise experience on nearly every 2009 and 2010 itinerary; Celebration Savings extend up to $1,500 savings per person on most 2009 Mediterranean and Baltic itineraries and Crystal Symphony South America voyages; Crystal Family Memories promises a free berth and a host of bonus perks and credits for groups.
For 2010, Crystal is celebrating its 20th Anniversary with gifts of savings:
* All Inclusive – As You Wish – Shipboard credits on every individual voyage in 2010. Most cruises offer $2,000 per couple, all the way up to $10,000 per couple for the full World Cruise;
* 20th Anniversary Fares – Up to $3,000 per couple savings on all Mediterranean and Northern Europe voyages booked by December 31, 2009;
* Birthday Bonus! – Book your 2010 birthday cruise by December 31, 2009 and save 50% on a future Crystal cruise taken before your next birthday.
The Crystal Assurance Plan provides enduring value that has resonated with discerning travelers.
“Guests have been particularly reassured by the fare protection of our CAP program,” adds Michel. “If someone books a 2009 or 2010 Crystal cruise and the fare for that stateroom category is later reduced, the guest will be protected at the reduced fare. It’s a respectful way to treat your valued clientele.”
|
|
