Five-Star Service Meets Web 2.0: St. Regis Monarch Beach Launches Innovative New Web Site Catering to Tech-Savvy Travelers (United States)
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Five-Star Service Meets Web 2.0: St. Regis Monarch Beach Launches Innovative New Web Site Catering to Tech-Savvy Travelers (United States)
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Category: North America & West Indies / Carribean islands - United States
This is a press release selected by our editorial committee and published online for free on 2009-05-13
New, User-Friendly WEBUTLER(TM) Delivers Personalized St. Regis Service in 21st Century Style
St. Regis Monarch Beach, California's only five-star, five-diamond resort, takes its award-winning service online with the launch of its new Web site, www.stregismb.com. The new site provides guests and travel planners alike with an intuitive and interactive WEBUTLER(TM) enabling guests to virtually explore the resort and customize their visit in a few easy clicks. With 75 percent of all travel planning now occurring online, this new contribution to the realm of "hospitechnology" responds to the needs of travelers seeking fast and efficient tools and information to book a dream getaway, meeting or special event with ease.
"We are delighted to see our brand represented in a modern, forward-thinking venue," said Johnny So, General Manager, St. Regis Monarch Beach. "It has been a priority of ours to translate St. Regis Monarch Beach's core values of personal attention and customized service to the highly accessible Web. Our new Web site affords users with control, speed and efficiency."
Advanced Technology; Seamless Experience: More than just a resource for garnering resort information and booking room nights, the new St. Regis Monarch Beach Web site features streaming video, an interactive resort map, flash commercials, embedded links to virtual tours, Web 2.0 applications and social networking tools to maximize the guest experience. Integrated booking links will direct guests to OpenTable.com, Starwood Reservations and Monarch Beach Golf Links to help them easily arrange the perfect itinerary.
Personalized Service: The site's new WEBUTLER(TM) concept brings St. Regis' iconic high-touch butler service into the high-tech world, extending the brand's personalized service from the resort to the desktop, laptop or mobile device. Guests can now engage with the WEBUTLER(TM) pre-arrival to explore their options on property and book all elements of their desired experience - from spa to dining, golf to beach activities, and in-room requests to special amenities.
Social Media Features: Hotel guests and locals alike will now benefit from St. Regis Monarch Beach's custom social network, RSS feeds and links to Twitter, Facebook and YouTube, creating an easy forum to coordinate plans at the resort, share comments and join the virtual community.
Using the site's mobile version, www.stregismb.com/mobile, a traveler sitting in an airport can plan the perfect trip to St. Regis Monarch Beach and navigate the Web site fluidly on a two-inch screen. With the signature WEBUTLER(TM) "Whatever Your Wish" form, the guest can book a massage at Spa Gaucin, enroll the kids in the Sandcastle Kids Club, confirm a tee-time at Monarch Beach Golf Links, make reservations to enjoy brunch at Motif or dinner at Stonehill Tavern - even request a family s'mores cookout and beach bonfire, all before even stepping on the plane.
"Just as our unparalleled personal service and exceptional amenities distinguish our resort from the competition, our new site and its many innovations will distinguish St. Regis Monarch Beach on the Web, where so many travel decisions are made," said Michael J. Mustafa, Director of Sales and Marketing, St. Regis Monarch Beach. "With this new site, we're taking travel planning and booking to an entirely new level."
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