InterContinental Hotels Group: Thousands jump with joy on world's biggest beds
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InterContinental Hotels Group: Thousands jump with joy on world's biggest beds
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2009-05-08
IHG Kick-Starts Four Mega-City Series of Largest Bed Jumps in Shanghai
To mark the launch of IHG’s (InterContinental Hotels Group) ‘Biggest Free Nights’ offer, 20,000 people are expected to take part today in the biggest bed-jump in history - bouncing on four of the world’s biggest beds in Shanghai, Paris, London and New York. Thousands of people will jump on these giant beds for a total of over 16 hours, celebrating the five million free rooms up for grabs and aiming for the record for the world’s biggest bed-jump.
A team of 100 people worked for five weeks to build the world record breaking 15 by 10 metres (50 by 33 foot) beds, topping them with 30 double mattresses and a huge supersized duvet that could cover 65 regular double-beds. Construction involved:
·Six tons of steel
·1,000 kilograms of wood
·And more than 200,000 nuts and bolts
World class gymnasts will start each bed-jump as they take place, on the same day, across the globe from the east to the west:
·Century Square, Shanghai, China: Jiang Yi Qi, the 2008 Trampoline World Cup, women’s synchronised champion will perform
·La Place de la Défense, Paris, France: Marina Ducroux, the 2007 French women’s trampoline champion and David Martin, four times French trampoline champion will be jumping
·Covent Garden, London, UK: Jamie Moore and James Higgins from London 2012’s Team Great Britain will perform
·Bryant Park, New York, USA: Shawn Johnson, 2008 Olympic women’s balance beam gold medallist and individual all-round silver medallist will be jumping
How the ‘Biggest Free Nights’ offer promotion works:
·Register for the promotion at www.getafreenight.com
·Stay any two nights between 4 May and 3 July 2009 (the two nights do not have to be consecutive or at the same brand of hotel)
* Get one free night to use between 3 July and 26 December 2009
* Use your free nights at any IHG’s hotel brands - over 4,000 hotels around the world
* Earn up to four free nights (e.g. stay eight nights, get four free)
Tom Seddon, IHG’s chief marketing officer commented: “With our Biggest Free Nights Offer, we have five million free nights available in over 4,000 hotels across 100 countries and seven brands, including Holiday Inn. To celebrate our offer we’re inviting people to come and bounce on our massive beds, to rediscover the fun of bed-jumping and put a big smile on their faces.”
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