The Ritz-Carlton Redefines the 'Destination Club'
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The Ritz-Carlton Redefines the 'Destination Club'
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2009-04-29
After 80 years and more than 70 hotels providing legendary service, The Ritz-Carlton Hotel Company, L.L.C. raises the bar again with the unveiling of a new way to enjoy an inspiring vacation lifestyle: The Ritz-Carlton Destination Club. An evolution of The Ritz-Carlton Club, this equity-based private membership program offers two choices -- either a Home Club Membership (identical to the successful fractional ownership offering) which provides use of a titled residence at a property they can return to throughout the year, or a deeded, Portfolio Membership which affords the opportunity to discover a wide variety of premier destinations and accommodations.
"The Ritz-Carlton Destination Club provides the discerning few with a new level of privilege and freedom when they travel," said Peter J. Watzka, executive vice president and chief operating officer for The Ritz-Carlton Development Company, Inc. (an affiliate of The Ritz-Carlton Hotel Company). "Over the last decade of establishing a second home alternative for our current Ritz-Carlton Club Members, we developed intimate and rewarding, one-to-one relationships. With this commitment to deliver luxury vacation experiences, we evolved the brand to the new Ritz-Carlton Destination Club by blending the attributes of luxurious vacation homes with a heightened, flexibility while also maintaining the exclusivity our Members have come to expect."
Members with a Home Club preference enjoy pre-reserved access at their specific Club annually, and can also use a portion of their time at other locations on a reciprocal use basis in accordance with reservation procedures. Prices range from the low $100,000s to the low $800,000s per deeded interest.
Portfolio Memberships offer a beneficial interest in a trust where Members customize their vacations through a points-based currency. This annual allotment of currency is used to reserve accommodations based on travel dates and residence floor plan. Initial membership grants 5,000 Club points, but additional interests can be purchased in 2,500 point increments. Pricing starts at $120,000.
The new Hotel Exchange Program also enables Members who purchased a Portfolio Membership to utilize a portion of their points at participating Ritz-Carlton hotels worldwide.
With locations from San Francisco to St. Thomas, U.S.V.I., Members enjoy a dedicated concierge staff providing services that include everything from airport pick-up and pre-arrival provisioning of the residence, to unpacking and pressing pre-sent garments and arranging a complete luxury vacation itinerary.
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