Every hotel is competing for guests and their bookings right now. Boutique hotels and independent chains contending with mega-hotel brands and third-party booking sites are especially feeling the impact. But there’s a cost-efficient, often overlooked way for hoteliers to reach a broader range of travellers and encourage repeat stays: LOYALTY PROGRAMMES.
WHY LOYALTY PAYS
VOILÀ Hotel Rewards is a loyalty programme specifically designed for independent four- and five-star hotels and hotel groups. Hotels maintain their unique identity while enjoying the increased exposure provided by being part of a worldwide network of like-minded, luxury properties. VOILÀ essentially levels the playing field with some of your biggest competitors – the mega-brands. Valued guests are introduced to your hotels and encouraged to book future stays directly at hotels participating in the programme. Allowing guests to select the hotels they prefer, while earning and being rewarded for their loyalty, has repeatedly proved effective.
A 2009 study of independent hotels by Boutique Hotel Advisors found that one out of every three guests said their loyalty programme played an important factor in where they stayed. In fact, loyalty programmes ranked second only to name recognition in being the deciding factor in whether a hotel guest booked a stay.
And yet another study published in a recent issue of Cornell Hospitality Quarterly found a "…significant and positive relationship between non-payroll marketing expenditures, such as loyalty programs, and Net Operating Income (NOI). Loyalty, rather than satisfaction, has become the key strategic goal for many service organizations, including hospitality."
MINIMAL COST. IMMEASURABLE GAINS.
VOILÀ is a turnkey solution that provides hotels everything they need to develop their own successful loyalty programme. We deliver an agile, robust CRM system that interfaces directly with a hotel’s CRS. We increase geographic reach through on-demand and complimentary marketing opportunities allowing hotels to deliver targeted messages to a wide array of other VOILÀ hotel members around the world. We keep things simple with a pay-as-you-go revenue system. We support hotels through every step of the process -- from implementation to member support, from maintaining leading edge technology to optimizing the success of your frequent guest program.
THE POWER OF A GLOBAL PRESENCE
Currently, nearly 200 upscale properties in ten countries belong to VOILÀ Hotel Rewards. Our growing network of hotel partners worldwide includes Husa Hoteles, Coral Hotels & Resorts, Hoteles Lucerna, Seoul Plaza and Continental Hotels, among others. As a member, your hotel or hotel chain will benefit from this global liaison and exposure typically reserved for mega-brand hotels. Let us help you drive incremental revenue with a pay-for-success model, and without the loss of your brand identity or your operational independence.
In today’s market, if your hotel wants to increase its revenues, it must increase its loyalty.
