Sol Melia puts 50,000 more rooms for sale starting at 21€ for three more days
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Sol Melia puts 50,000 more rooms for sale starting at 21€ for three more days
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Category: Europe
This is a press release selected by our editorial committee and published online for free on 2009-03-16
Due to the great acceptance of the ’50,000-room' promotion through which Sol Meliá placed rooms on sale starting at €21 per person per night, which initially ended today, Friday, March 13, the hotel company has decided to extend it up to Monday, March 16, inclusive. The said rooms are on sale over www.solmelia.com and phone number 0808 234 1953. Likewise, travel agents may access the promotion for the benefit of their clients through the specific solmelia.com section.
Increase of advanced reservations
Against the market tendency, 70% of the reservations on promotion were snapped up more than a month in advance. In this sense, Sol Meliá Vice President of Distribution, Marzban Cooper, said that "Travelling today is cheaper than ever. Our customers increasingly buy more over the Internet and are accustomed to seek out the best flight combinations with hotels on their own account. Not everything is left for the ‘last minute’. Many of them are taking advantage of the chance to organise their Easter and summer holidays.”
Long weekend escapades are also very popular. The favourite destinations for this kind of trips are turning out to be London, Paris, Berlin and Spanish cities such as Madrid and Barcelona.
Regarding the formula for success behind this promotion, Cooper himself notes that "there are no secrets”. “A good product with an excellent service at a very accessible price ensures that customers return satisfied. Moreover, our city hotels are very well located and central, something that our clients appreciate very much."
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