The Luxe Manor appoints Impact Asia to handle Hong Kong PR initiatives (China)
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The Luxe Manor appoints Impact Asia to handle Hong Kong PR initiatives (China)
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Category: Asia Pacific - China
This is a press release selected by our editorial committee and published online for free on 2009-03-03
The Luxe Manor, the surrealistic yet chic boutique hotel aptly positioned in the heart of Tsim Sha Tsui, has appointed leading independent PR agency Impact Asia to spearhead the launch of Dada Bar + Lounge and the second generation of the property�s website that will further complete The Luxe Manor surrealist experience.
The Luxe Manor will officially open its doors to Dada Bar + Lounge in a grand opening event on Thursday, March 5th. A full-on ignition of the senses, Dada offers culinary treats and the molecular mixology stylings of Luke Branch to tempt the taste buds, inspired jazz music to entice aural sensibilities, and the gallery within Dada, Mondo Arte � Club Miniaci (Club MIniaci) captivates sights with its vast artistic offerings. Impact Asia has been appointed to manage and execute the grand opening which will showcase Dada and its three private rooms, Heaven, Hell and Eden, in one spectacular event.
Impact Asia will also launch The Luxe Manor�s second generation website to Hong Kong media. A complement to The Luxe Manor�s holistic surrealistic concept, the website features a fanciful foray into a dream-like world, yet is complete with plenty of property and venue photos and information.
Michael Tiplady, Vice President of GR8 Leisure Concept and General Manager of the imaginative magic-meets-luxury antique European mansion, explained that �Impact Asia�s great understanding of the travel and hospitality market coupled with their extensive PR and event experience made them the obvious choice for executing The Luxe Manor�s Hong Kong PR programme.�
Impact Asia handles PR and events for a number of top tier clients in the travel, tourism, luxury goods and property markets throughout Asia. Their travel hospitality portfolio includes a number of big names including Mandarin Oriental, Fairmont, W Hotel Hong Kong, Sofitel, Singapore Tourism Board and Value Retail (ChicOutletShopping).
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