Worldwide, stress is the No.1 reason people spa
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Worldwide, stress is the No.1 reason people spa
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Category: Worldwide - Industry economy
- Figures / Studies
This is a press release selected by our editorial committee and published online for free on 2009-02-24
The first of its kind Global Consumer Study is here! Never before has the spa community seen a study that compares consumer trends in 15 countries. ISPA, working with Research International, surveyed people in Australia, Austria, Canada, China, France, Germany, India, Italy, Japan, Russia, Singapore, Spain, Thailand, UK and USA, and has compiled the most thorough and up-to-date information on why people spa in the 2008 Global Consumer Study. And hands down, in every single country, the number one reason people go to a spa is to relax and relieve or reduce stress.
"We've known stress relief was the primary reason why Americans visited spas. Now, with the ISPA 2008 Global Consumer Study we know stress is the number one reason people visit spas worldwide," said ISPA President Lynne McNees. "Stress affects more than just our lives at work and at home, it affects our health. So take time to de-stress, by getting a massage; it could end up saving your health down the road."
Other key findings from the ISPA 2008 Global Consumer Study include:
* Worldwide, massage is the most popular treatment.
* In North American & Europe, roughly 50% of spa-goers used a gift card.
* The top motivators for visiting a spa are recommendations from family, friends or health care practitioners, and price incentives.
The ISPA 2008 Global Consumer Study is available at www.experienceispa.com.
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