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Starwood Hotels & Resorts launches innovative meeting tools and offers to cater to needs of meeting planners

Starwood Hotels & Resorts launches innovative meeting tools and offers to cater to needs of meeting planners

Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2009-02-16


Starwood announces introduction of first of its kind meetings widget, interactive maps and directory

Starwood Hotels & Resorts today announced the launch of innovative meeting tools which are unique to the industry, and that will increase the efficiency of planning for meetings from now onwards. The tools include the first meetings widget in the industry and an interactive user-friendly map that is now available on starwoodmeetings.com.

“We are thrilled with the launch of these new tools for meeting planners and it further illustrates the importance we place on making it easy for our customers to do business with us,” said Alison Taylor, Vice President, Sales, Starwood Hotels & Resorts Asia-Pacific.

“We have developed these tools based on feedback we have received from our customers. In this digital age, when there is information overload from different sources, we know our meeting planners spend time searching for the best deals and sieve through pages of information to look for simple but important facts. Designed to cater to our meeting planners’ needs, the MICE widget and interactive map provide these key information at one glance.” added Taylor.

1. M.I.C.E. Widget
Appropriately termed “M.I.C.E.” widget, this first of its kind meetings tool in the industry sits on the desktop of meeting planners, and enables them to receive hot-off-the press regional M.I.C.E. offers as well as direct access to information on hotel availability and special offers, contact details and so on. The widget can be downloaded from www.starwoodmeetings.com/widget.

2. Interactive Map and Directory
The interactive map, a new functionality on starwoodmeetings.com, is designed to allow meeting planners to search for locations of Starwood properties at one glance. With just a click or two, meeting planners can view Starwood properties’ listing in a city, including key facts such as number of rooms and meeting rooms, size of largest meeting room and maximum room block, all essential information that meeting planners need to know when planning meetings. A pocket-size hotel directory with similar information is also available for meeting planners so that they can check information while they are on offline.



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