Sheraton Reading Upgrades to Crowne Plaza in 2009 (United States)
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Sheraton Reading Upgrades to Crowne Plaza in 2009 (United States)
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Category: North America & West Indies / Carribean islands - United States - Industry economy
- New brands / Affiliations vRenovation / Addition
This is a press release selected by our editorial committee and published online for free on 2009-01-28
Brand Change Includes $10 Million in Renovations
The Sheraton Reading Hotel announces it will be upgraded to a Crowne Plaza in 2009. The conversion to the Crowne Plaza brand will also include $10 million in renovations to the hotel's guest rooms and interior areas, as well as the exterior of the hotel. Meyer Jabara Hotels will continue to own and operate the hotel.
The brand conversion project will include a new 24 Hour Business Center, well-equipped Fitness Center, enhanced meeting spaces and 253 beautifully-appointed guest rooms.
The hotel will now also feature The Crowne Plaza Sleep Advantage. Sleep Advantage encompasses the entire sleep experience, from training staff on how to create and maintain a restful environment to providing innovative products and services. Program components include new bedding, guaranteed wake-up calls, designated quiet zones, night lights, drape clips, sleep CDs, sleep tips and amenities such as eye masks, ear plugs and lavender spray.
Also consistent with Crowne Plaza's "The Place to Meet", the hotel will offer a comprehensive meetings program to ensure a seamless planning process and exceptional meeting experience consistent of three key components: a Two-Hour Response Guarantee, Crowne Meetings Director and a Daily Meetings Debrief.
The hotel will continue to offer several of the community's favorite leisure venues: The Bell Tower on Location Spa, Goodnight's Lounge and the Reading Comedy Outlet.
Crowne Plaza was recognized by Lodging Hospitality as one of the industry's top growing brands. As part of IHG global portfolio, Crowne Plaza & Resorts has more than 300 hotels in nearly 60 countries, and are located in major urban centers, gateway cities and resort destinations.
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