To encourage tourists to return to Thailand, Banyan Tree Hotels and Resorts is starting 2009 afresh by opening its doors to a global marketing initiative, beginning with a winning collaboration with the Tourism Authority of Thailand.
Fourteen years ago, Banyan Tree Group’s first flagship property was launched in Thailand. Banyan Tree Phuket offered innovative private pool villas and garden spa pavilions, followed by 60-storey Banyan Tree Bangkok, a premier city hotel. With Banyan Tree Koh Samui expected to be revealed in late 2009, the Group will offer three distinct and memorable experiences of the beautiful Thai kingdom.
Says Director of Sales and Marketing, Ms Sunee U-Thaikittisup from Banyan Tree Bangkok, “With our historic strong ties in this country, we are very upbeat about Thailand’s potential and are confident that tourists will return. Thailand has so much to offer and Banyan Tree would like to give that additional incentive to draw new and old guests back to Phuket and Bangkok. We are pleased to be working with the Tourism Authority of Thailand in this campaign, to ensure that the public are aware of the many valuable experiences and amazing deals that are waiting for them”.
Tourism Authority of Thailand’s Mr. Santichai Euachongprasit, Deputy Governor for International Marketing, is similarly upbeat about Thailand’s recovery in 2009. He says, “Our experience with other crises has shown us how to cope, by helping each other. Everyone in the tourism industry is working hard to get Thailand smiling again. We welcome Banyan Tree’s efforts to contribute to the growth of Thailand’s tourism industry and build traveller confidence in these challenging times.”
Starting from 8 January 2009, members of the public are urged to visit banyantree.com/thaismiles or www.tourismthailand.org/thailandsuperdeal for compelling reasons to return to Banyan Tree Phuket and Banyan Tree Bangkok.
A total of 1000 complimentary room nights at Banyan Tree Bangkok and Banyan Tree Phuket will be disbursed online from 8 – 31 January 2009. This offer entitles guests who book online, to one (1) complimentary night’s stay on the consecutive night at the Best Available Rates that are only found online. Stays will be valid from 1 February 2009 to 30 April 2009 (both dates inclusive).
