Fairmont Hotels & Resorts Announces 'Give from the Sole' Campaign to Benefit Soles4Souls, Inc.
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Fairmont Hotels & Resorts Announces 'Give from the Sole' Campaign to Benefit Soles4Souls, Inc.
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Category: Worldwide - Industry economy
- Trends / Expert's advice
This is a press release selected by our editorial committee and published online for free on 2008-12-22
Each Gift Card purchased will send a pair of shoes to help a person in need
Fairmont Hotels & Resorts, a leader in the global hospitality industry, has announced a partnership with Soles4Souls, Inc., the international shoe charity dedicated to providing free footwear to those in need, both in the United States and around the world. Buying one gift card at Fairmont now means giving two gifts: for each gift card purchased before December 31, 2008, Fairmont Hotels & Resorts will donate a pair of footwear to Soles4Souls.
The holiday season gift card donation is one aspect of a new partnership in which Fairmont properties worldwide donate gently used footwear from Fairmont Fit. The program offers members of Fairmont President's Club, the brand's exclusive guest recognition program, access to adidas athletic apparel for use during their stay.
"We would like to thank the people at Fairmont Hotels & Resorts for their generosity that allows us to accomplish our goals," said Wayne Elsey, Founder & CEO of Soles4Souls. "The 'Give from the Sole' campaign will make a positive impact in thousands of lives," he said.
"We're proud to support Soles4Souls throughout the year, but particularly during the holiday season, when so many are in need," said Brian Richardson, Fairmont's Vice President Brand Marketing and Communications. "We know our guests will also welcome this opportunity to give back."
Gift cards may be purchased at all Fairmont hotels and resorts, at Willow Stream Spas (in select hotels) or online at www.fairmont.com/giftcard. Online purchases are available in any denomination ranging from $50 to $5000.
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