VOILÀ Hotel Rewards wins 2008 Adrian Award Recognition (United States)
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VOILÀ Hotel Rewards wins 2008 Adrian Award Recognition (United States)
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Category: North America & West Indies / Carribean islands - United States - Exclusive experiences
- Rewards
This is a press release selected by our editorial committee and published online for free on 2008-11-17
VOILÀ Hotel Rewards, the world’s first, points-based frequent guest programme created for independent hotel groups, was honored this month with a Silver Adrian Award for excellence in Web Marketing by Hospitality Sales and Marketing Association International (HSMAI).
For over 50 years, the Adrian Awards have been one of the travel industry’s most prestigious competitions, honoring innovation and success in hospitality and tourism marketing. Each year, HSMAI gathers experts in advertising, public relations, media and Internet marketing to determine the award winners from five equally-weighted categories: Marketing Objectives, Creativity, Quality, Content and Results. Nearly 1,500 entries from around the world were submitted to this year’s competition.
“We are delighted to receive this recognition from our travel industry peers,” said Gabi Kool, senior vice president and managing director of VOILÀ Hotel Rewards. “VOILÀ was designed to provide four- and five-star independent hotels with a loyalty programme that rivals the mega brands. This award is further acknowledgement of our efforts in building on our vision for VOILÀ to be the world’s largest and most-respected frequency guest programme and inspires us to work even harder to support the many hotels who have already joined our programme.”
HSMAI will pay tribute to VOILÀ and other winners during the Adrian Awards Gala held on January 26, 2009, in New York. It is expected that the black-tie event will be attended by thousands of hospitality, travel, tourism, and marketing executives.
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