Orient-Express Signs Five-Continent Deal with TravelCLICK to Use Its Suite of eCommerce and Market Intelligence Solutions
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Orient-Express Signs Five-Continent Deal with TravelCLICK to Use Its Suite of eCommerce and Market Intelligence Solutions
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Category: Worldwide - Industry economy
- Trends / Expert's advice
This is a press release selected by our editorial committee and published online for free on 2008-11-07
Orient-Express Hotels, the world-renowned hotel and travel company focused on the luxury end of the leisure market, has signed a global agreement with TravelCLICK, the leader in hotel ecommerce solutions, to offer an integrated suite of hotel distribution management, market intelligence, and GDS media solutions to its 41 hotels worldwide. As part of the agreement, Orient-Express hotels can select from a range of TravelCLICK competitive benchmarking reports providing information on pricing and booking performance. At the same time, hotels will have access to TravelCLICK’s exclusive online marketing solutions, enabling them to target promotional messages to specific travel agents and Internet consumers when they are booking travel.
“Our ongoing relationship with TravelCLICK enables us to gain a distinct competitive advantage across our luxury hotels throughout the world,” said Shawn K. Jereb, Corporate Director of Revenue Management for Orient-Express Hotels. “With TravelCLICK’s focused suite of solutions, we are now better positioned than ever to win room nights through electronic channels. We are particularly pleased that we are extending the use of RateVIEW® to our hotels. No other rate-shopping tool matches its flexibility and insight into our competitors’ rates and availability. In fact, we’ve made RateVIEW reporting a best practice for our hotels worldwide.”
With more than 150 industry consultants based in regional markets, TravelCLICK provides Orient-Express with an in-depth understanding of each individual hotel’s competitive environment and local market dynamics. TravelCLICK products used include Hotelligence®, FuturePACE®, RateVIEW®, ChannelDirect™, Travel Agent Targeted Advertising, and Travel Agent Preferred Placement.
“Orient-Express is a segment leader for independent luxury hotels,” said Jan Tissera, President of TravelCLICK International. “To maintain and grow its brand visibility and market share in an increasingly fragmented market, they are continuously evaluating the marketplace and adjusting their emarketing strategies to maximize return. We are proud to partner with an organization that successfully works across dozens of cultures–and invests in the solutions and best practices that increase online bookings and drive long-term profitability.
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